Verified Job
Marketing
Chief Marketing Officer
Marketing
#28121
Remote / WFH
Angara
Job Description
We are seeking a visionary and performance-driven Chief Marketing Officer (CMO) to lead Angara's marketing strategy and execution. The CMO will own the end-to-end marketing charter for the US market, including brand building, demand generation, performance marketing, CRM, and customer lifecycle management. This role partners closely with the Founder, CEO, and CBO to scale revenue, optimize CAC/LTV, and strengthen Angara's leadership as a premium US jewelry brand. The ideal candidate brings deep experience in US D2C marketing, understands American consumer behavior, and can balance brand storytelling with performance-driven growth.
The core responsibilities for the job include the following:
Marketing Strategy and Growth Ownership:
• Own the marketing strategy across acquisition, retention, brand, and lifecycle.
• Translate business goals into annual and quarterly marketing roadmaps.
• Drive scalable, profitable growth aligned with P& L objectives.
Performance Marketing and Demand Generation:
• Lead paid marketing across Google, Meta, YouTube, affiliates, influencers, and emerging US channels.
• Optimize CAC, ROAS, LTV, and conversion across the funnel.
• Build experimentation frameworks for rapid testing and learning.
Brand Building and Positioning:
• Own Angara's brand narrative and positioning in the luxury jewelry market.
• Drive integrated brand campaigns across digital, video, social, partnerships, and PR.
• Strengthen emotional connection, trust, and consideration among consumers.
CRM, Retention, and Lifecycle Marketing:
• Lead CRM, email, SMS, loyalty, and personalization strategies.
• Improve repeat purchase rate, frequency, and customer lifetime value.
• Partner with tech and data teams to enhance personalization and automation.
Customer Insights and Analytics:
• Establish clear marketing KPIs: CAC, LTV, AOV, conversion, retention, and cohort performance.
• Leverage customer insights, attribution, and analytics to inform strategy.
• Present clear, actionable performance insights to founders and leadership.
Leadership and Cross-Functional Collaboration:
• Build and lead high-performing teams across performance, brand, CRM, content, and analytics.
• Work closely with CBO, Product, Merchandising, Tech, and Operations teams.
• Foster a culture of accountability, creativity, and data-driven decision-making.
Requirements:
• 15-20 years of senior marketing leadership experience in D2C / e-commerce brands.
• Proven track record of scaling large revenue businesses with strong unit economics.
• Deep expertise in performance marketing, brand building, and lifecycle marketing.
• Strong understanding of consumer behavior and digital marketing ecosystems.
• Experience in luxury, jewelry, fashion, or premium lifestyle brands preferred.
• Strategic thinker with hands-on execution capability.
• Comfortable partnering closely with founders in fast-scaling environments.
The core responsibilities for the job include the following:
Marketing Strategy and Growth Ownership:
• Own the marketing strategy across acquisition, retention, brand, and lifecycle.
• Translate business goals into annual and quarterly marketing roadmaps.
• Drive scalable, profitable growth aligned with P& L objectives.
Performance Marketing and Demand Generation:
• Lead paid marketing across Google, Meta, YouTube, affiliates, influencers, and emerging US channels.
• Optimize CAC, ROAS, LTV, and conversion across the funnel.
• Build experimentation frameworks for rapid testing and learning.
Brand Building and Positioning:
• Own Angara's brand narrative and positioning in the luxury jewelry market.
• Drive integrated brand campaigns across digital, video, social, partnerships, and PR.
• Strengthen emotional connection, trust, and consideration among consumers.
CRM, Retention, and Lifecycle Marketing:
• Lead CRM, email, SMS, loyalty, and personalization strategies.
• Improve repeat purchase rate, frequency, and customer lifetime value.
• Partner with tech and data teams to enhance personalization and automation.
Customer Insights and Analytics:
• Establish clear marketing KPIs: CAC, LTV, AOV, conversion, retention, and cohort performance.
• Leverage customer insights, attribution, and analytics to inform strategy.
• Present clear, actionable performance insights to founders and leadership.
Leadership and Cross-Functional Collaboration:
• Build and lead high-performing teams across performance, brand, CRM, content, and analytics.
• Work closely with CBO, Product, Merchandising, Tech, and Operations teams.
• Foster a culture of accountability, creativity, and data-driven decision-making.
Requirements:
• 15-20 years of senior marketing leadership experience in D2C / e-commerce brands.
• Proven track record of scaling large revenue businesses with strong unit economics.
• Deep expertise in performance marketing, brand building, and lifecycle marketing.
• Strong understanding of consumer behavior and digital marketing ecosystems.
• Experience in luxury, jewelry, fashion, or premium lifestyle brands preferred.
• Strategic thinker with hands-on execution capability.
• Comfortable partnering closely with founders in fast-scaling environments.
