Verified Job
Digital Marketing
Capitalmind Financial Services - Lead - Performance/Digital Marketing
Digital Marketing
#747651
Remote / WFH
Capitalmind Financial Services Pvt Ltd · Bengaluru, Karnataka ·
Job Description
Job description
Lead - Performance / Digital MarketingLocation: Bangalore (Work from Office 5 Days a Week)Reporting To: Head of MarketingAbout Capitalmind AMC:Capitalmind AMC is building a new-age asset management company focused on helping investors make better long-term investment decisions through transparent, research-driven investment products.We combine deep investment expertise with modern technology, content, and customer experience to build a trusted wealth management brand.We are looking for a highly hands-on Digital Marketing Senior Manager who can own audience growth, campaign execution, social media strategy, and digital brand building across channels.We are looking for someone who can think strategically, execute independently, analyse performance, and continuously improve outcomes.Role Overview:- The incumbent will be responsible for driving investor acquisition, engagement, brand awareness, and thought leadership across digital channels.- The ideal candidate understands both performance marketing and content-led growth. They should know how different social platforms work, what type of content performs on each platform, how algorithms influence reach, and how to build campaigns that generate measurable business outcomes.- The role requires a strong understanding of financial services, fintech, wealth management, or other high-consideration products involving long sales cycles and trust-based customer journeys.Key Responsibilities:Digital Growth & Campaign Management:- Plan, launch, optimize, and scale campaigns across:1. LinkedIn2. Meta (Facebook & Instagram)3. Google Ads4. X5. YouTube- Manage campaign budgets and allocation across channels.- Optimize for lead generation, investor acquisition, engagement, and brand awareness and consideration.- Build and manage full-funnel digital marketing programs.- Develop retargeting and nurture journeys for prospects.- Improve conversion rates across landing pages and digital funnels.Social Media Strategy & Execution:- Own Capitalmind AMC's social media growth strategy.- Determine what content formats should be deployed across platforms:1. LinkedIn thought leadership2. Twitter/X conversations3. Short-form video4. Carousels5. Infographics6. Founder-led content7. Market commentary8. Educational content- Understand platform algorithms and recommend content that improves:1. Reach2. Engagement3. Shares4. Saves5. Follower growth6. Lead generation- Work closely with content, design, and investment teams to create high-performing content.Content & Thought Leadership:- Translate investment insights into engaging digital content.- Partner with portfolio managers, research teams, and leadership to amplify expertise.- Develop content distribution strategies that maximize visibility.- Build executive and founder-led digital presence.Analytics & Optimization:- Track and report key marketing KPIs.- Build dashboards and performance reports.- Analyze campaign performance and identify growth opportunities.- Conduct A/B testing across creatives, messaging, targeting, and landing pages.- Make independent recommendations based on data.Marketing Ownership:- Take ownership of digital outcomes rather than waiting for direction.- Identify opportunities proactively.- Recommend changes to content, media, and growth strategies.- Challenge assumptions using data and customer insights.Required Experience:- 6- 8 years of digital marketing experience.- Proven hands-on experience running campaigns on:1. LinkedIn Ads2. Meta Ads3. Google Ads4. X/Twitter Ads- Strong understanding of:1. Organic social growth2. Performance marketing3. Content marketing4. Marketing analytics5. Conversion optimization- Experience working in one or more of the following:1. Asset Management2. Mutual Funds3. Wealth Management4. Fintech5. Investment Platforms6. Financial Services- Experience marketing products with longer sales cycles and trust-based decision making.Preferred Experience:- Experience marketing investment or wealth products.- Experience with non-traditional digital channels like OTT, news app and the like- Understanding of investor behaviour and portfolio construction concepts.- Familiarity with mutual funds, PMS, AIFs, ETFs, and retail investing.- Experience building founder or executive thought leadership programs.- Experience managing agencies and freelancers.- Experience using marketing automation and CRM platforms.Skills We Value:- Strong business judgment.- Ability to make independent decisions.- High ownership mindset.- Analytical and data-driven thinking.- Excellent communication skills.- Strong content instincts.- Keen to explore non traditional and emerging digital channels- Ability to balance brand building and performance marketing.- Curiosity about markets, investing, and consumer psychology.Success Metrics:Success in this role will be measured by:- Growth in qualified investor leads.- Improvement in CAC and marketing efficiency.- Social media reach and engagement growth.- Growth in organic audience.- Improvement in landing page conversion rates.- Share of voice in digital channels.- Contribution to investor acquisition and AUM growth.- Quality and consistency of thought leadership initiatives.Work Arrangement:- Full-time role.- Bangalore based.- Work from Office (5 Days a Week).- Reports directly to Head of Marketing.- High autonomy and accountability.- Opportunity to work closely with leadership and investment teams.
Lead - Performance / Digital MarketingLocation: Bangalore (Work from Office 5 Days a Week)Reporting To: Head of MarketingAbout Capitalmind AMC:Capitalmind AMC is building a new-age asset management company focused on helping investors make better long-term investment decisions through transparent, research-driven investment products.We combine deep investment expertise with modern technology, content, and customer experience to build a trusted wealth management brand.We are looking for a highly hands-on Digital Marketing Senior Manager who can own audience growth, campaign execution, social media strategy, and digital brand building across channels.We are looking for someone who can think strategically, execute independently, analyse performance, and continuously improve outcomes.Role Overview:- The incumbent will be responsible for driving investor acquisition, engagement, brand awareness, and thought leadership across digital channels.- The ideal candidate understands both performance marketing and content-led growth. They should know how different social platforms work, what type of content performs on each platform, how algorithms influence reach, and how to build campaigns that generate measurable business outcomes.- The role requires a strong understanding of financial services, fintech, wealth management, or other high-consideration products involving long sales cycles and trust-based customer journeys.Key Responsibilities:Digital Growth & Campaign Management:- Plan, launch, optimize, and scale campaigns across:1. LinkedIn2. Meta (Facebook & Instagram)3. Google Ads4. X5. YouTube- Manage campaign budgets and allocation across channels.- Optimize for lead generation, investor acquisition, engagement, and brand awareness and consideration.- Build and manage full-funnel digital marketing programs.- Develop retargeting and nurture journeys for prospects.- Improve conversion rates across landing pages and digital funnels.Social Media Strategy & Execution:- Own Capitalmind AMC's social media growth strategy.- Determine what content formats should be deployed across platforms:1. LinkedIn thought leadership2. Twitter/X conversations3. Short-form video4. Carousels5. Infographics6. Founder-led content7. Market commentary8. Educational content- Understand platform algorithms and recommend content that improves:1. Reach2. Engagement3. Shares4. Saves5. Follower growth6. Lead generation- Work closely with content, design, and investment teams to create high-performing content.Content & Thought Leadership:- Translate investment insights into engaging digital content.- Partner with portfolio managers, research teams, and leadership to amplify expertise.- Develop content distribution strategies that maximize visibility.- Build executive and founder-led digital presence.Analytics & Optimization:- Track and report key marketing KPIs.- Build dashboards and performance reports.- Analyze campaign performance and identify growth opportunities.- Conduct A/B testing across creatives, messaging, targeting, and landing pages.- Make independent recommendations based on data.Marketing Ownership:- Take ownership of digital outcomes rather than waiting for direction.- Identify opportunities proactively.- Recommend changes to content, media, and growth strategies.- Challenge assumptions using data and customer insights.Required Experience:- 6- 8 years of digital marketing experience.- Proven hands-on experience running campaigns on:1. LinkedIn Ads2. Meta Ads3. Google Ads4. X/Twitter Ads- Strong understanding of:1. Organic social growth2. Performance marketing3. Content marketing4. Marketing analytics5. Conversion optimization- Experience working in one or more of the following:1. Asset Management2. Mutual Funds3. Wealth Management4. Fintech5. Investment Platforms6. Financial Services- Experience marketing products with longer sales cycles and trust-based decision making.Preferred Experience:- Experience marketing investment or wealth products.- Experience with non-traditional digital channels like OTT, news app and the like- Understanding of investor behaviour and portfolio construction concepts.- Familiarity with mutual funds, PMS, AIFs, ETFs, and retail investing.- Experience building founder or executive thought leadership programs.- Experience managing agencies and freelancers.- Experience using marketing automation and CRM platforms.Skills We Value:- Strong business judgment.- Ability to make independent decisions.- High ownership mindset.- Analytical and data-driven thinking.- Excellent communication skills.- Strong content instincts.- Keen to explore non traditional and emerging digital channels- Ability to balance brand building and performance marketing.- Curiosity about markets, investing, and consumer psychology.Success Metrics:Success in this role will be measured by:- Growth in qualified investor leads.- Improvement in CAC and marketing efficiency.- Social media reach and engagement growth.- Growth in organic audience.- Improvement in landing page conversion rates.- Share of voice in digital channels.- Contribution to investor acquisition and AUM growth.- Quality and consistency of thought leadership initiatives.Work Arrangement:- Full-time role.- Bangalore based.- Work from Office (5 Days a Week).- Reports directly to Head of Marketing.- High autonomy and accountability.- Opportunity to work closely with leadership and investment teams.
