Verified Job
Graphic / Web Designer
Brand Specialist- job post Toronto Sun Wah Trading Ltd.
Graphic / Web Designer
#786918
Remote / WFH
Toronto Sun Wah Trading Ltd.
Job Description
Full job description
About Toronto Sun Wah Trading Ltd.
Established in 1973, Toronto Sun Wah Trading Ltd. has been at the forefront of Canada’s Asian food industry for over 50 years. Operating out of our primary facility in Etobicoke, ON, we are a premier food importer, producer, and distributor serving foodservice, retail, and wholesale partners across the Greater Toronto and Hamilton Area (GTHA) and Southern Ontario.
Beyond our core distribution network, Sun Wah is recognized as a strategic product marketing and brand development business. We partner with established global manufacturers and emerging creators to launch and commercialize top-tier products across Canada. As our portfolio of exclusive and OEM brands continues to expand, we are seeking a motivated, detail-oriented Brand Specialist to drive our front-end brand identity, community engagement, and commercial execution.
Position Summary
Reporting directly to Senior Leadership, the Brand Specialist will take ownership of the visual positioning, community engagement, and marketing execution for our portfolio of exclusive and OEM brands.
This role is dynamic and high-visibility, ideal for an ambitious junior-to-mid-level professional (2–4 years of experience) who thrives on combining creative storytelling with commercial business analysis. You will be responsible for maintaining brand consistency across digital and trade channels, building relationships with local Toronto culinary voices and influencers, coordinating trade events, and providing critical sales enablement tools to our commercial team.
Key Responsibilities
1. Digital & Web Presence
Website Management & Visual Positioning: Oversee the visual layout, branding, and content structure of the company website. Ensure online product catalogs, brand stories, and company value propositions remain compelling and aligned with overall corporate positioning.
Social Media & Content Operations: Maintain a consistent, high-quality brand reputation across all active social media channels. Manage and execute a structured monthly content calendar for exclusive and OEM brands.
Digital Campaigns & Promotions: Plan, execute, and monitor digital marketing campaigns and online promotions leveraging the company website, landing pages, and email newsletter/B2B communications to drive awareness for exclusive and OEM brands, and seasonal pushes.
Creative Asset Design: Utilize design tools (e.g., Canva) to design digital graphics, web banners, product photography assets, and promotional landing page content that reflect high brand standards.
Performance Analytics: Track, analyze, and report on key digital metrics, website engagement, social trends, and campaign ROI on a monthly basis.
2. Community & Culinary Hub (Events, Influencers & Field Activation)
Culinary Hub & Relationship Building: Establish and position company as the primary center of influence and industry hub for Asian and specialty culinary voices across the GTHA. Proactively curate, build, and nurture an active network of top food creators, chefs, bloggers, and media personalities, connecting them directly with our exclusive brands and launches.
Event & Trade Show Logistics: Lead coordination for trade shows, consumer expos, and local industry events (venue bookings, promoter staffing, invoice processing).
On-Site Execution: Oversee physical booth prep, material transport, and visual setup for off-site activations (occasional weekend work required; compensated via flex time).
Point-of-Sale (POS) Collateral: Coordinate the design, printing, and inventory distribution of Point-of-Sale (POS) and Point-of-Purchase (POP) promotional materials for field events and retail displays.
3. Commercial Sales Enablement & Strategy
About Toronto Sun Wah Trading Ltd.
Established in 1973, Toronto Sun Wah Trading Ltd. has been at the forefront of Canada’s Asian food industry for over 50 years. Operating out of our primary facility in Etobicoke, ON, we are a premier food importer, producer, and distributor serving foodservice, retail, and wholesale partners across the Greater Toronto and Hamilton Area (GTHA) and Southern Ontario.
Beyond our core distribution network, Sun Wah is recognized as a strategic product marketing and brand development business. We partner with established global manufacturers and emerging creators to launch and commercialize top-tier products across Canada. As our portfolio of exclusive and OEM brands continues to expand, we are seeking a motivated, detail-oriented Brand Specialist to drive our front-end brand identity, community engagement, and commercial execution.
Position Summary
Reporting directly to Senior Leadership, the Brand Specialist will take ownership of the visual positioning, community engagement, and marketing execution for our portfolio of exclusive and OEM brands.
This role is dynamic and high-visibility, ideal for an ambitious junior-to-mid-level professional (2–4 years of experience) who thrives on combining creative storytelling with commercial business analysis. You will be responsible for maintaining brand consistency across digital and trade channels, building relationships with local Toronto culinary voices and influencers, coordinating trade events, and providing critical sales enablement tools to our commercial team.
Key Responsibilities
1. Digital & Web Presence
Website Management & Visual Positioning: Oversee the visual layout, branding, and content structure of the company website. Ensure online product catalogs, brand stories, and company value propositions remain compelling and aligned with overall corporate positioning.
Social Media & Content Operations: Maintain a consistent, high-quality brand reputation across all active social media channels. Manage and execute a structured monthly content calendar for exclusive and OEM brands.
Digital Campaigns & Promotions: Plan, execute, and monitor digital marketing campaigns and online promotions leveraging the company website, landing pages, and email newsletter/B2B communications to drive awareness for exclusive and OEM brands, and seasonal pushes.
Creative Asset Design: Utilize design tools (e.g., Canva) to design digital graphics, web banners, product photography assets, and promotional landing page content that reflect high brand standards.
Performance Analytics: Track, analyze, and report on key digital metrics, website engagement, social trends, and campaign ROI on a monthly basis.
2. Community & Culinary Hub (Events, Influencers & Field Activation)
Culinary Hub & Relationship Building: Establish and position company as the primary center of influence and industry hub for Asian and specialty culinary voices across the GTHA. Proactively curate, build, and nurture an active network of top food creators, chefs, bloggers, and media personalities, connecting them directly with our exclusive brands and launches.
Event & Trade Show Logistics: Lead coordination for trade shows, consumer expos, and local industry events (venue bookings, promoter staffing, invoice processing).
On-Site Execution: Oversee physical booth prep, material transport, and visual setup for off-site activations (occasional weekend work required; compensated via flex time).
Point-of-Sale (POS) Collateral: Coordinate the design, printing, and inventory distribution of Point-of-Sale (POS) and Point-of-Purchase (POP) promotional materials for field events and retail displays.
3. Commercial Sales Enablement & Strategy
