Brand Partnerships Manager

About the Company

We’re a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.
• Rusk Studios: Production house curating 200+ episodes annually of (a) scripted fiction – drama, romance, comedy (b) unscripted – formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas others. School Friends on AMT Ishq Next Door on Jio Cinemas.
• Alright: Rusk Media’s flagship YouTube channel, also content distribution across IG FB. With over 400M monthly views, 25M unique viewers 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ Millennial audiences. Couple Goals Roomies Date With Senior Pret Boys The Viral Jodi Modern Parivaar DUDE
• Playground: Founded in 2022, Playground (PG) is category-first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises Game play streams, reality episodes short form content distributed across Amazon mini TV Rusk social handles. Casting includes the biggest influencers/gamers in India as mentors of the team, Carry Minati, Triggered Insaan, Mortal Scout, Techno Gamerz, Elvish Yadav, Fukra Insaan, etc. Some of the leading sponsors across the seasons have been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC more. Playground has won multiple industry awards like Emvies, Goa fest Abby’s, ET Brand Equity Shard Awards 2023 for association with Coca Cola India KFC.

Why Work with us?

Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let’s talk about growth. You get to be part of a growth journey that has been 6X in the last 5 years and continues the hockey stick as more ambitious minds join us.

If you’re someone who’s curious, loves to ask questions, loves to take responsibility, and wants to create your own path towards delivering a powerful change, or if you’re just someone who’d love to be this person, we are the place for you

Roles Responsibilities
• We’re in the business of selling concepts and we’d love for you to have the ability to tell great stories, telling and selling stories to clients.
• You will be expected to understand the digital ecosystem, be abreast with industry analytics and trends.
• You will be driving initiatives to maintain a healthy sales pipeline through extensive market coverage and incubating new business development opportunities.
• You will focus on maximizing revenue potential with the clients/agencies, leverage relationships to secure market intelligence
• You will be expected to manage all stakeholder relationships end to end with minimum supervision, establishing Rusk as a premium destination for digital spends.
• In this role, you will work with the sales strategy team, client team for delivery of your long-term deals.
• Operating Q-O-Q to keep revenue achievements in line with revenue targets.

Qualification
• 3+ years of experience in digital media agency / digital ad sales/ consumer internet industry
• Proficiency in local language is preferred
• Preferred Qualification: MBA, preferably from Tier I/Tier II institutes
• Preferred Experience: Worked with any of the Top 5 Media Houses in India

Behavioral Competencies
• Should be both a brand builder with a strong ability to drive and achieve sales targets
• Concise yet inspiring communicator
• Ability to leverage relationships, build a strong network and have effective negotiations

Benefits
• Unlimited paid leave.
• Full health insurance for individuals
• Dedicated wellness leaves for female employees.
• Be part of a rapidly growing company with a proven track record of 6X growth over the last five years, offering immense opportunities for career advancement. Read more