Verified Job
Marketing
Brand Manager
Marketing
#679752
Remote / WFH
Job Description
Full job description
Position Summary:
The Brand Manager at Risewell Homes is a highly visible, cross-functional role responsible for stewarding and growing the Risewell brand across all markets, neighborhoods, and consumer touchpoints. This leader will manage agency partners, oversee brand content and media plans, and develop promotional strategies that drive qualified traffic, support sales, and strengthen long-term brand equity.
This role sits at the intersection of brand strategy, performance marketing, and field execution—partnering closely with the Neighborhood Marketing team, Divisional Sales leaders, and external agencies to ensure brand consistency, strong local relevance, and disciplined execution across the business.
The Brand Manager will play a central role in translating brand strategy into actionable plans, compelling campaigns, and promotions that support business objectives at both the national and local level.
Responsibilities:
Serve as a day-to-day steward of the Risewell Homes brand, ensuring consistent, high-quality execution across all consumer touchpoints
Translate enterprise brand strategy into clear briefs, campaign plans, and executional standards for agencies and internal teams
Partner with leadership to evolve brand positioning, messaging frameworks, and go-to-market strategies
Lead and manage external agency partners (brand, creative, media, production, and specialty agencies)
Review and approve creative work, content strategies, and integrated campaign plans
Oversee development and approval of brand content, campaign assets, and media plans
Develop and manage promotional campaigns (incentives, offers, seasonal campaigns, and neighborhood-level activations) aligned with sales goals
Collaborate with Neighborhood Marketing and Divisional Sales leadership to align campaigns and promotions to market realities, traffic goals, and sales priorities
Contribute to annual brand planning, campaign roadmaps, and promotional calendars
Monitor campaign and promotion performance; partner with performance marketing teams to assess results and optimize future efforts
Identify opportunities to improve creative effectiveness, agency workflows, brand consistency, and speed to market
Key Qualifications:
7+ years of experience in brand management, integrated marketing, or consumer marketing roles (multi-location, retail, or homebuilding a plus)
Proven experience leading agencies and managing integrated campaigns
Strong background in brand development, campaign execution, and promotion management
Experience working cross-functionally with sales, operations, and field teams
Demonstrated ability to manage multiple initiatives in a fast-paced environment
Strong strategic thinking paired with hands-on execution capability
Excellent communication, briefing, and presentation skills
Base Salary:
The expected base salary for this position is between $130,000 to $140,000 per year, depending on experience and skillset. Base salary is paid bi-weekly.
Benefits:
In addition to competitive health insurance coverage for team members and their dependents, Risewell Homes also provides comprehensive benefits such as generous paid time off policies, like vacation, holidays, sick leave, jury duty, and bereavement; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with employer matching; and a wellness incentive program to help team members thrive both personally and professionally.
Physical Requirements:
This is primarily a sedentary position. Requires the ability to hear, type and talk. Finger dexterity is required to operate a computer keyboard. The primary work location is a corporate office with low to moderate noise levels. Appropriate business apparel and professional appearance is expected.
The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Supervisory Responsibilities:
This position does not have supervisory responsibilities.
Travel Requirements:
Occasional travel may be required. A valid driver’s license and active vehicle insurance is required at all times.
Disclaimer:
Risewell Homes is an equal opportunity employer. Candidates must be authorized to work in the United States. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this role. Management retains the discretion to add, modify, or remove job duties at any time.
Position Summary:
The Brand Manager at Risewell Homes is a highly visible, cross-functional role responsible for stewarding and growing the Risewell brand across all markets, neighborhoods, and consumer touchpoints. This leader will manage agency partners, oversee brand content and media plans, and develop promotional strategies that drive qualified traffic, support sales, and strengthen long-term brand equity.
This role sits at the intersection of brand strategy, performance marketing, and field execution—partnering closely with the Neighborhood Marketing team, Divisional Sales leaders, and external agencies to ensure brand consistency, strong local relevance, and disciplined execution across the business.
The Brand Manager will play a central role in translating brand strategy into actionable plans, compelling campaigns, and promotions that support business objectives at both the national and local level.
Responsibilities:
Serve as a day-to-day steward of the Risewell Homes brand, ensuring consistent, high-quality execution across all consumer touchpoints
Translate enterprise brand strategy into clear briefs, campaign plans, and executional standards for agencies and internal teams
Partner with leadership to evolve brand positioning, messaging frameworks, and go-to-market strategies
Lead and manage external agency partners (brand, creative, media, production, and specialty agencies)
Review and approve creative work, content strategies, and integrated campaign plans
Oversee development and approval of brand content, campaign assets, and media plans
Develop and manage promotional campaigns (incentives, offers, seasonal campaigns, and neighborhood-level activations) aligned with sales goals
Collaborate with Neighborhood Marketing and Divisional Sales leadership to align campaigns and promotions to market realities, traffic goals, and sales priorities
Contribute to annual brand planning, campaign roadmaps, and promotional calendars
Monitor campaign and promotion performance; partner with performance marketing teams to assess results and optimize future efforts
Identify opportunities to improve creative effectiveness, agency workflows, brand consistency, and speed to market
Key Qualifications:
7+ years of experience in brand management, integrated marketing, or consumer marketing roles (multi-location, retail, or homebuilding a plus)
Proven experience leading agencies and managing integrated campaigns
Strong background in brand development, campaign execution, and promotion management
Experience working cross-functionally with sales, operations, and field teams
Demonstrated ability to manage multiple initiatives in a fast-paced environment
Strong strategic thinking paired with hands-on execution capability
Excellent communication, briefing, and presentation skills
Base Salary:
The expected base salary for this position is between $130,000 to $140,000 per year, depending on experience and skillset. Base salary is paid bi-weekly.
Benefits:
In addition to competitive health insurance coverage for team members and their dependents, Risewell Homes also provides comprehensive benefits such as generous paid time off policies, like vacation, holidays, sick leave, jury duty, and bereavement; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with employer matching; and a wellness incentive program to help team members thrive both personally and professionally.
Physical Requirements:
This is primarily a sedentary position. Requires the ability to hear, type and talk. Finger dexterity is required to operate a computer keyboard. The primary work location is a corporate office with low to moderate noise levels. Appropriate business apparel and professional appearance is expected.
The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Supervisory Responsibilities:
This position does not have supervisory responsibilities.
Travel Requirements:
Occasional travel may be required. A valid driver’s license and active vehicle insurance is required at all times.
Disclaimer:
Risewell Homes is an equal opportunity employer. Candidates must be authorized to work in the United States. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this role. Management retains the discretion to add, modify, or remove job duties at any time.
