Branch Manager
Job Description
Roles & Responsibilities
Key / Primary Responsibilities of the Role - List the primary deliverables
• Own the P&L for the branch and direct all operational aspects including distribution operations, customer service, administration and sales
• Assess local market conditions and identify current and prospective sales opportunities
• Responsible for achieving overall product targets - CASA, Investments, Insurance, Trade Services, and TD & managing group business products like Business Banking products & other assets products (home loan, LAP etc.)
• Share knowledge with other branches and headquarters on effective practices, competitive intelligence, business opportunities and needs.
• Adhere to high ethical standards, and comply with all regulations/applicable laws.
• Network to improve the presence and reputation of the branch and company.
• Stay abreast of competing markets and provide reports on market movement and penetration.
• Establish the Bank and the brand in the catchment area.
• Responsible for achieving overall branch targets and ensuring branch profitability.
• Cultivate relationships with individual and corporate customers"
Secondary Responsibilities - List the deliverables other than primary, but essential for the role
• Spearhead manpower planning, recruitment and training processes for both on-roll and off-roll employees to ensure high performing talent across levels.
• Bring out the best of branch's personnel by providing training, coaching, development and guidance.
• Evaluate the feasibility of new initiatives in offering, channel & process point of view and ensure its implementation to improve overall operational efficiency.
• Collaborate with other branch departments and functions to provide products and service offerings to the customer
Managerial & Leadership Responsibilities - (if applicable)
• Mentor and coach senior team members to percolate ethos of customer centricity, innovation, compliance and integrity.
• Create environment for team to focus on automation and digital enablement to fulfil customer's needs holistically.
• Attract & retain best-in class talent to meet Bank's rapid growth targets
Key Success Metrics
CA/SA and TD growth targets, Customer Acquisition targets, Product Cross Sell targets
Qualifications
Graduate - Any discipline
Post Graduate - MBA Finance
Experience
Minimum Number of Years - 10 + years of relevant experience in Banking or allied Business
Industry - BFSI
Functional Area: Retail Liabilities
