Company Description Skillofy_AI is a next-generation edtech company focused on empowering individuals with technical and non-technical skills needed to succeed in today’s digital economy. The company offers hands-on, industry-driven programs for students, working professionals, and organizations, combining practical learning, live mentor-led sessions, and real-world projects. Skillofy_AI provides comprehensive tech programs in areas such as AI, system design, and full stack development, as well as non-tech programs in product management, business communication, and career transition. In addition to training, the company builds practical AI-powered solutions for businesses and startups, supporting career transformation and growth into high-impact roles. Its mission is to bridge the gap between learning and real-world application and to become a global hub for talent development and innovation powered by AI.
Role Description The BD Growth and Content Executive role is a full-time remote position responsible for driving business development initiatives and creating compelling content that supports growth objectives. This role involves identifying and nurturing partnerships, generating and qualifying leads, and supporting sales outreach campaigns across digital channels. The executive will plan and produce content for web pages, social media, email campaigns, and thought leadership pieces that align with Skillofy_AI’s brand and programs. Day-to-day responsibilities include developing and executing content strategies, coordinating with marketing and product teams, analyzing performance metrics, and optimizing campaigns for engagement and conversion. The role also includes ongoing market research, competitor analysis, and active participation in online communities to strengthen brand visibility and learner acquisition.
Qualifications
• Strong written communication skills, including the ability to explain complex concepts clearly and persuasively.
• Proficiency in Web Content Writing and Writing for websites, blogs, and educational or marketing materials.
• Experience in Content Strategy, including planning, structuring, and aligning content with business and marketing goals.
• Skills in Social Media Marketing, including managing campaigns, growing audiences, and tracking engagement.
• Demonstrated ability to build and manage relationships with partners, clients, and stakeholders in a business development context.
• Comfort working with digital tools such as CRM systems, marketing automation platforms, and analytics dashboards.
• Relevant experience in edtech, education, or tech/AI-focused organizations is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Self-driven, organized, and able to work effectively in a remote, fast-paced, and collaborative environment.