B2B GTM Manager
Job Description
About you
~5–7 years in B2B growth, lead gen, GTM, ABM, or sales development with demonstrated growth and increasing scope of responsibility
Operator first: you write the email, build the list, set up the sequence, run the ads, pull the report. Manager second: you can hire, brief, and direct help once volume demands it.
Comfortable selling to sophisticated institutional buyers — long sales cycles, multiple stakeholders, complex products. CRE, climate tech, proptech, financial services, or B2B SaaS backgrounds are most relevant.
Numbers-native: lives in a dashboard, makes decisions from data, can build the dashboard if it doesn't exist.
Expert-level CRM proficiency: we use HubSpot but any comparable marketing automation platform will translate; familiarity with AI-powered SDR tools and modern outbound stacks.
Strong written instinct: outbound copy, ad copy, landing pages, sales enablement.
High agency: you are self-directed and comfortable setting your own priorities to drive outcomes
Resourceful with a budget but rigorous with attribution.
Nice to have
Deep knowledge of commercial real estate, particularly institutional owners and operators.
Experience standing up an ABM program from scratch in an early-stage or high-growth environment.
Background in cold calling and outbound sales development as well as marketing.
Working knowledge of Hubspot, data enrichment tools, and attribution platforms.
Why Lumen
Work that matters — every rooftop we convert accelerates decarbonization at scale.
High ownership, early on — you'll have real impact from day one, not years from now.
A team that moves fast and values clear thinking over politics or hierarchy.
Competitive salary, benefits, and equity participation.
A culture that embraces technology, including AI — we use new tools actively and encourage you to do the same.
Room to grow — we promote from within and invest in the development of our team.
Compensation & Benefits
Salary Range: $110,000 - $145,000 base salary; variable performance-based bonus
Final compensation will be determined based on experience, skills, and geographic location
Benefits include:
Comprehensive health, dental, and vision insurance
401(k) plan
Flexible PTO
Remote work flexibility
Professional development budget
Equipment and home office stipend
Mission-driven work accelerating the clean energy transition
How to apply
Send a resume and a brief note about why you're excited about this role. We're especially interested in:
An ABM or demand-gen program you've built from scratch and the pipeline impact it produced
Your experience with commercial real estate or a similarly complex B2B sale
A campaign you ran that moved the needle, and what you learned from one that didn't
How you think about marketing technology and the right level of investment for the stage
Lumen Energy is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive team where every person can do their best work.
Compensation Range: $115K - $137K
