1. Identifying the concerned person, point of contacts, decision makers in the customer organizations through following activities a. Site / Office Visit b. Cold calling c. Emailing d. LinkedIn/Internet search e. Social Media 2. Market Research Identifying sectors and companies in those sectors who can be our potential clients. (Internet/Exhibition magazines/References). Data Sourcing. 3. Creation and maintenance of the database. 4. Sending introduction letter and company profile to the potential customer organizations