Associate | Digital Marketer

Job description
Job Description About The Company Corpository is a data aggregator turned data science company offering end-to-end automated, complete lifecycle solutions for credit evaluation, forensic analysis, corporate due diligence, portfolio monitoring and smart lead generation. Corpository aims at building technologies and solutions to aggregate, curate, inter-relate, visualize, analyze the digital data and deliver powerful guidance for business decisions. They create data-visualization tools that make it easier to understand data and uncover patterns, enabling quicker data-driven analysis and decision-making, faster turnaround time and heightened competitive edge. In April 2024, Corpository was acquired by Yubi (formerly known as CredAvenue). About Yubi Yubi, formerly known as CredAvenue, is re-defining global debt markets by freeing the flow of finance between borrowers, lenders, and investors. We are the worlds first possibility platform for the discovery, investment, fulfilment, and collection of any debt solution. At Yubi, opportunities are plenty and we equip you with tools to seize it. In March 2024, we became India's fastest fintech and most impactful startup to join the unicorn club with a Series B fundraising round of $137 million. In 2020, we began our journey with a vision of transforming and deepening the global institutional debt market through technology. Our two-sided debt marketplace helps institutional and HNI investors find the widest network of corporate borrowers and debt products on one side and helps corporates to discover investors and access debt capital efficiently on the other side. Switching between platforms is easy, which means investors can lend, invest and trade bonds - all in one place. All 5 of our platforms shake up the traditional debt ecosystem and offer new ways of digital finance. Yubi Loans – Term loans and working capital solutions for enterprises. Yubi Invest – Bond issuance and investments for institutional and retail participants. Yubi Pool– End-to-end securitisations and portfolio buyouts. Yubi Flow – A supply chain platform that offers trade financing solutions. Yubi Co.Lend – For banks and NBFCs for co-lending partnerships. Currently, we have onboarded over 4000+ corporates, 350+ investors and have facilitated debt volumes of over INR 40,000 crore. Backed by marquee investors like Insight Partners, B Capital Group, Dragoneer, Sequoia Capital, LightSpeed and Lightrock, we are the only-of-its-kind debt platform globally, revolutionizing the segment. At Yubi, People are at the core of the business and our most valuable assets. Yubi is constantly growing, with 650+ like-minded individuals today, who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact. Come, join the club to be a part of our epic growth story. Job Details We are looking for a Digital Marketer for the planning and execution of all initiatives across Corpository products. The role will require you to work with stakeholders to understand the campaign goals and run campaigns for various channels, and mediums, covering our entire product suite. Responsibilities: • Plan and execute SEO/SEM initiatives • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Planning and execution of all email and whatsapp campaigns • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize the user experience Requirements Role Competencies: • 2-3 years of experience in digital marketing in a fast-paced consumer tech startup (Fintech exp is a plus) • In-depth knowledge of all digital marketing platforms and tools - Google Ads- search, display, video; Social Media Ads - LinkedIn, Facebook, Twitter; • Proven SEO experience • Hands-on experience with data analytics tools like Amplitude, Google Analytics, and MMPs like Appsflyer/Branch • Experience with working with agencies/freelancers and in-house designers • Working knowledge of HTML, CSS, and JavaScript development and constraints Behavioral Competencies: • High on curiosity and experimentative approach • Passionate about growing in digital marketing • Enthusiastic and energetic individual who can work in tight timelines • Strong attention to detail and ability to multi-task projects and deliverables • Proven experience working under pressure to deliver high-quality output within an assigned timeline • Strong collaborator and self-starter We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, ****** orientation, national origin, genetics, disability, or age. Requirements Role Competencies: 2-3 years of experience in digital marketing in a fast-paced consumer tech startup (Fintech exp is a plus) In-depth knowledge of all digital marketing platforms and tools - Google Ads- search, display, video; Social Media Ads - LinkedIn, Facebook, Twitter; Proven SEO experience Hands-on experience with data analytics tools like Amplitude, Google Analytics... Read more