Assistant Manager| Brand |amp| Marketing Communications American Express Gurgaon

Function Description:

Strong understanding of Marketing domain channels, Knowledge of data-driven marketing communications, Understanding of payments/market landscape, Media channels

Purpose of the Role:

Create Marketing communications across all business verticals, SEM,SEO, Social media display marketing, Website mobile app development, A/B testing –Creative media

Creating and executing of Brand Strategy and communications strategy at an enterprise level large format campaigns for all LOB’s

Manage 360 Brand Communications across all media touchpoints including ATL, BTL Digital

Creating Go-to-market brand positioning strategies for all new product and capability launches

Maintaining media-agency network liasioning and work prioritization

Engaging in activities which improve Brand Health scores, salience, and SOV.

Supporting leader in the Advertising Review process and other internal reviews audits

Managing the ATL budgets, monitoring control including Management Reports

Responsibilites:

Create compelling marketing communications across all products, channels media

Qualifications

Critical Factors to Success:

Portfolio engagement, Open rates/CTR’s, Social media engagement, Content integration, events activations

Past Experience:

6-8 years of practical marketing experience with exposure to Digital marketing, ATL, BTL and other media

Academic Background:

Post graduate in Marketing with excellent oral written English skills

Functional Skills/Capabilities:

Relevant experience in media buying, working closely with media houses and agencies across all channels.

Strong networking agency management skills including negotiating contracts and management of TLM processes

Ability to manage multiple priorities in a fast-paced work environment and ensuring speed to market.

Proven ability to deliver under stress - responsive, proactive and results oriented .

Technical Skills/Capabilities:

Knowledge of Platforms:

Behavioral Skills/Capabilities:

Enterprise Leadership Behaviors

Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective

Bring Others With You: Build the Best Team, Seek Provide Coaching Feedback, Make Collaboration Essential

Do It The Right Way: Communicate Frequently, Candidly Clearly, Make Decisions Quickly Effectively, Live the Blue Box Values, Great Leadership Demands Courage

ReqID: 1+002611

Schedule (Full-Time/Part-Time): Full-time Read more