Responsible for achieving sales targets, expanding and managing the dealer network, ensuring process adherence, improving product visibility, and driving profitability within the assigned territory.
Key Responsibilities
Sales & Market Execution
• Achieve sales targets as per defined goals.
• Conduct regular dealer visits as per the Personal Journey Plan (PJP).
• Carry out market mapping to increase counter share and market penetration.
• Drive profitability in terms of contribution margin.
• Ensure strict adherence to field sales processes including PJP, DSR, and MIS.
Dealer Network Development
• Map and manage the existing network of dealers and sub-dealers.
• Strengthen and expand the dealer and distributor network.
• Identify, appoint, and onboard new dealers/distributors.
• Provide handholding and support to new dealers for the first 6 months.
• Increase width and depth of distribution by adding new counters and expanding reach.
• Identify and map high-end dealers and retail counters to enhance sales.
• Conduct market mapping for new towns as well as existing markets.