Digital Advertising
• Create Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Hands-on experience in running digital ads across channels
• Create and manage content for digital campaigns (creatives, banners, video, etc)
• Create manage UTMs for campaign attributions
• Create a data repository of all creative used across all ads
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team