π― AI-Powered Creative Strategist (Content + Ads)π Remote Must work EST hoursπ’ PPC Guru - Performance Marketing Agencyπ Full timeAbout PPC GuruWe're a fast-growing digital marketing agency based in Canada, working with clients across North America in healthcare, construction, and skilled services. We run high-performance Google Ads and Meta Ads campaigns, and we're building an AI-first team where smart tools replace headcount, not thinking.We don't do generic. We don't do slow. We build content and ads that actually get leads.The RoleWe're hiring one sharp, AI-native creative strategist who can own our content ideation and ad creative strategy end-to-end, for both organic social (Reels, TikTok-style content) and paid Meta Ads.You will research trends, write scripts, identify winning hooks, develop video concepts across multiple formats (UGC, talking head, testimonial, hook-body-CTA), and manage our graphic designers and video editors to bring it all to life.π« This is not a content posting job.β This is a thinking + directing + AI-executing role.π― What You'll Own- Research viral trends, comments, competitor content, and platform insights to generate weekly content ideas- Write high-converting scripts for Reels, TikToks, and Meta Ad videos, with ******** hook, body, and CTA structure- Develop multiple video creative concepts per month for paid Meta Ads across different formats (UGC, testimonial, before/after, hooks, etc.)- Manage and brief our graphic designers and video editors with clear direction and deadlines- Use AI tools (Claude, ChatGPT, Gemini, etc.) to accelerate research, scripting, ideation, and trend analysis- Understand what types of creatives drive qualified leads, not just viewsβ You're the Right Fit If You:- Have 2β4 years of experience in content strategy, social media, or creative strategy for digital ads- Have a portfolio with real results, not just pretty videos, but content that actually performed- Understand Meta Ads creatives deeply, what hooks work, what formats convert, what kills CTR- Are genuinely AI-native, you already use AI tools daily, not occasionally- Can figure things out independently without being hand-held- Think like a marketer, not just a content creator- Are comfortable managing and giving creative direction to a small teamπ« You're NOT the Right Fit If You:- Need a step-by-step process for everything- Don't know the difference between a scroll-stopping hook and filler content- Have never or only occasionally used AI tools in your real workflow- Confuse \"going viral\" with \"getting qualified leads\"π οΈ Tools We Use (or expect you to learn fast):Claude AI Β· ChatGPT Β· Gemini Β· Meta Ads Manager Β· CapCut Β· Canva Β· ElevenLabs Β· HeyGen Β· n8nπ What We Offerβ¨ Competitive salary based on experience and portfolioβ¨ 100% remoteβ¨ Direct access to the founder, fast decisions, no bureaucracyβ¨ Exposure to Canadian/US market clients across real industriesβ¨ AI-first culture where your tools multiply your output