Job description
• Manage and grow relationships with affiliate partners, publishers, and traffic sources.
• Identify, onboard, and activate new affiliates for Pay Per Call campaigns.
• Launch, monitor, and optimize campaigns based on call volume, conversion rate, payout, and ROI.
• Ensure affiliates deliver high-quality and compliant calls as per campaign requirements.
• Track call performance, conversion data, payouts, and revenue using affiliate platforms and tracking tools.
• Work closely with advertisers and affiliates to understand campaign requirements and optimize performance.
• Analyze traffic sources and identify opportunities to scale high-performing campaigns.
• Monitor call quality, duration, disposition, and conversion rates to improve campaign profitability.
• Negotiate payouts, terms, and campaign targets with affiliates and partners.
• Identify and address fraudulent, low-quality, or non-compliant traffic.
• Prepare regular performance reports and share actionable insights with internal teams.
• Stay updated on Pay Per Call, Affiliate Marketing, Performance Marketing, and lead-generation trends.