Verified Job
Marketing
Adobe Journey Optimizer Expert
Marketing
#650437
Remote / WFH
Job Description
The ideal candidate should have hands-on experience with Adobe Experience Platform Real-Time Customer Profile Segmentation and Adobe Journey Optimizer and should understand how to build scalable and personalized customer experiences.
Key Responsibilities:
• Design and implement customer journeys using Adobe Journey Optimizer
• Build and manage event-driven journeys time-based campaigns and real-time personalization use cases
• Collaborate with cross-functional teams marketing data and engineering to translate business requirements into AJO workflows
• Utilize AEP capabilities such as Real-Time Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
• Work with APIs DecisioningAJOD Module and Event Forwarding for real-time data ingestion and outbound integrations
• Design and test email templates push notifications and in-app messages within AJO
• Implement offer decisioning and personalized content blocks using AJO Offer Library
• Perform unit testing UAT and AB testing within journeys to ensure optimal performance
Key Responsibilities:
• Design and implement customer journeys using Adobe Journey Optimizer
• Build and manage event-driven journeys time-based campaigns and real-time personalization use cases
• Collaborate with cross-functional teams marketing data and engineering to translate business requirements into AJO workflows
• Utilize AEP capabilities such as Real-Time Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
• Work with APIs DecisioningAJOD Module and Event Forwarding for real-time data ingestion and outbound integrations
• Design and test email templates push notifications and in-app messages within AJO
• Implement offer decisioning and personalized content blocks using AJO Offer Library
• Perform unit testing UAT and AB testing within journeys to ensure optimal performance
