Admission and Outreach Manager
Job Description
₹35,000 - ₹50,000 a month
Job type
Full-time
Location
Jaipur, Rajasthan
Full job description
Job Summary
The Admission & Outreach Manager is responsible for driving student admissions through effective lead generation, relationship building, school outreach, and conversion strategies. The role focuses on achieving admission targets by developing strong connections with parents, preschools, RWAs, corporates, educational partners, and the local community while ensuring an excellent parent experience throughout the admission process.
Key Responsibilities
1. Admissions
Achieve monthly, quarterly, and annual admission targets.
Handle admission enquiries (walk-ins, calls, emails, website leads, and social media enquiries).
Conduct school presentations and campus tours for prospective parents.
Counsel parents regarding curriculum, facilities, fee structure, and admission process.
Ensure timely follow-up of all leads until closure.
Maintain accurate records in the CRM/ERP system.
Generate daily, weekly, and monthly admission reports.
Coordinate with academic and finance teams for smooth admission processing.
2. Outreach & Business Development
Develop and execute monthly outreach plans to generate quality leads.
Build partnerships with:
Preschools
Resident Welfare Associations (RWAs)
Apartment Communities
Corporate Organizations
Coaching Institutes
Activity Centres
Hospitals & Clinics
NGOs and Community Groups
Organize admission awareness campaigns.
Conduct seminars, workshops, career guidance sessions, and parent engagement activities.
Plan and execute school events, open houses, and promotional activities.
Develop referral programs for parents and partners.
3. Marketing & Lead Generation
Execute ATL and BTL marketing initiatives.
Coordinate with digital marketing agencies for lead generation campaigns.
Monitor campaign effectiveness and optimize conversions.
Ensure branding materials are displayed effectively across the city.
Support social media engagement by providing content and event updates.
4. Relationship Management
Build long-term relationships with prospective parents.
Maintain regular communication with existing parents for referrals.
Develop strong relationships with community influencers and educational partners.
Represent the school at educational fairs, exhibitions, and networking events.
5. Team Management
Lead and mentor the admission counsellor and outreach executives.
Allocate daily tasks and monitor productivity.
Conduct regular training on counselling, objection handling, and conversion techniques.
Review team performance against defined KPIs.
6. Reporting & MIS
Prepare and submit:
Daily Calling Report
Lead Conversion Report
Walk-in Report
Admission Funnel Report
Outreach Activity Report
Event Report
Weekly Performance Dashboard
Monthly Admission MIS
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
