Sales Business Development Associate

About Crimson (The Company)

Are you ready to help shape the future of education and empower the leaders of tomorrow? Crimson Education is on a mission to transform the global education landscape and shatter the limits of what ambitious students can achieve. We’re looking for a passionate, driven, and dynamic Sales Business Development talent to join our high-performance team in New Zealand.


About the Role

As a Sales Business Development Associate you will be responsible for supporting the sales marketing to the Chinese segment - connecting ambitious Chinese students with life‑changing opportunities at the world’s best universities.

Based in Auckland and reporting to the Head of Chinese Market, this is a role for someone who thrives on impact, driving new customer growth, building strong relationships, and fuelling the expansion of a company that’s redefining what’s possible in education. You will work closely with our Sales, Marketing, and Customer Success team to drive new customer growth and retention in our NZ Chinese Market.


What You’ll Be Doing (Responsibilities)

Sales Bookings: Proactively engage with leads and prospects to schedule consultations with the Chinese team. Call and follow up with the leads to ensure the consultation is happening on time.

Lead Qualification: Assess and qualify leads based on predetermined criteria to ensure the academic advisor will be on high-potential opportunities.


Business Development: Develop and own initiatives to generate new business leads for consultations. Support the Head of the Chinese Market to work with more business partnerships with aligned organisations.


Tracking Record: Use Salesforce to manage leads, track activity, and report progress. Maintain and keep track of all calls and chats’ records to ensure the consultations have been booked and set on success.


Client Communication: Responsible Wechat clients management, handle inbound questions, and maintain active communication with clients.


Marketing Support: Collaborate with the marketing team member to support the marketing information, materials, attend marketing events, webinar and any marketing related task when required.


Who We’re Looking For

You have experience in sales marketing, business development or customer engagement in the New Zealand Chinese market

Ideally you are coming from an educational background or care deeply about education and want to help students dream bigger.

You are Mandarin speaker and fluent in English

You are highly responsible and detail-oriented with a patient and dedicated approach to work

You are fast learner , self- motivated, resilient and have the ability to take initiative and drive outcomes in a constantly-changing fast-paced environment

You possess excellent communication and interpersonal skills

You have exceptional analytical and problem-solving abilities with a data-driven approach and passionate about the technology



Why This Role Is Different

Flexibility: Flexible work style with the options to work from the office or from home

Impact: Change students’ lives — and your own.

Pace: Thrive in a fast-moving environment where ideas turn into reality overnight.

Purpose: Be part of a mission bigger than any one person — shaping the world’s next generation of leaders.

Culture: Work alongside ambitious, brilliant people who back you to go further.


Why join Crimson?

At Crimson, you’ll be part of a global force redefining what’s possible for students everywhere.

You’ll accelerate your career alongside the best minds in the industry and do work that

genuinely changes lives.


Ready to Apply?

If you’re hungry to help students go further than they ever thought possible, and you want to be part of a team that never settles, we want to hear from you. Apply now and help us build the leaders of tomorrow. Read more