Full-Stack Marketing Manager

About Us

Step is an innovative fitness platform offering dance, fitness, and martial arts classes through live and on-demand sessions. We’re on a mission to make top-tier training accessible to everyone, and we need a Full-Stack Marketing Manager to help us grow our audience across North America.

The Role

As our Full-Stack Marketing Manager, you will own the entire marketing function—driving brand awareness, generating leads, and setting the foundation for scalable growth. You’ll work directly with the founding team, taking a hands-on approach to everything from campaign execution to high-level strategy. This is a unique opportunity for someone who loves to wear multiple hats, pivot quickly as the company grows, and make a direct impact on our success.

Key Responsibilities

Strategy Planning: Develop and execute a comprehensive marketing strategy that aligns with our business goals—covering brand, content, digital marketing, and more.
Campaign Management: Plan, launch, and optimize marketing campaigns across channels (Google Ads, LinkedIn, email, social media) to drive user acquisition and brand awareness.
Content Creation: Generate compelling, on-brand content (blog posts, newsletters, social media updates, landing pages) to engage prospects and customers.
Analytics Reporting: Track key metrics (CAC, LTV, CTR, conversion rates), run A/B tests, and report insights to guide decision-making and campaign optimization.
Brand Building: Shape and maintain our brand voice, ensuring all messaging is consistent, resonates with our audience, and differentiates us in the market.
Collaboration Coordination: Work closely with sales, product, and leadership teams to align marketing efforts with broader company objectives; manage relationships with external agencies or freelancers as needed.
Growth Experimentation: Continuously explore new marketing channels, tactics, and technologies to drive growth and keep us on the cutting edge.
What We’re Looking For

Broad Marketing Experience: 3+ years of experience in a full-stack or generalist marketing role, ideally in a startup or high-growth environment.
Strategic Hands-On: You’re comfortable setting overall strategy but also getting into the weeds to execute campaigns, create assets, and analyze data.
Digital Marketing Proficiency: Strong knowledge of paid acquisition channels (Google Ads, Meta, LinkedIn), marketing automation tools, and basic SEO/SEM practices.
Content Copywriting Skills: Ability to produce clear, engaging content and marketing collateral that resonates with our target audience.
Analytical Mindset: Familiar with key performance metrics and adept at using data to inform decisions. Experience with tools like Google Analytics, HubSpot, or similar.
Entrepreneurial Spirit: Comfortable in a dynamic, fast-paced setting where you can pivot quickly, handle ambiguity, and thrive on building from the ground up.
Communication Collaboration: Excellent written and verbal communication skills; track record of working cross-functionally with diverse stakeholders. Read more