ZGR875 - Digital Marketing Executive

We're looking for a digital marketing professional who understands how to create measurable impact through strategic and data-driven campaigns. This role goes beyond basic ad ops — you'll shape messaging, drive user acquisition, and scale brand visibility across digital platforms.

Key Responsibilities:

- Own and execute performance marketing campaigns across Google, Meta, , and other relevant platforms.
- Plan and manage SEO/SEM strategies to drive high-quality organic traffic.
- Develop and manage paid campaigns with a clear focus on ROI, CPL, and CAC metrics.
- Build and run email, retargeting, and automation funnels to nurture leads.
- Collaborate with content, design, and product teams for creative and landing page alignment.
- Monitor, analyze, and report campaign performance; translate insights into action.
- Stay ahead of algorithm updates, industry trends, and platform changes.

Must-Have Skills:

- Hands-on experience managing ad campaigns (Google Ads, Meta Ads Manager, Campaign Manager).
- Strong understanding of performance metrics: CTR, CPC, CPL, ROAS, etc.
- Working knowledge of tools like Google Analytics, Tag Manager, Search Console, Hotjar.
- Experience with SEO tools (Ahrefs, SEMrush, Moz, etc.) and optimization strategies.
- Familiarity with basic design briefs and landing page UX.
- Comfort with A/B testing and conversion rate optimization.

Bonus Points For:

- Experience with HubSpot, WebEngage, Mailchimp, or similar CRM/email automation tools.
- Strong grasp of content-led growth strategies (blogs, video, webinars).
- Previous experience working with startup brands or scaling growth from scratch.
- Certifications in Google Ads, HubSpot, or Meta Blueprint.