Web Content Writer

Role Description We are looking for a talented content writer to create engaging and informative articles for our technology blog and brand awareness. The ideal candidate should have a deep understanding of the latest trends in technology and be able to articulate complex concepts in a clear and concise manner. The content writer will be responsible for conducting research, brainstorming ideas, and delivering high-quality articles on a regular basis. Candidates should have experience writing for a technology-focused audience and be familiar with SEO best practices. Roles and Responsibilities • Delivery of impactful and crisp marketing, branding and related to promote our products/services • The ideal candidate should have a deep understanding of the latest trends in technology and be able to articulate complex concepts in a clear and concise manner • Develop good understanding of our Product/Service topics and Research and evaluate marketing and branding content from similar products in market • Candidates should have experience writing for a technology-focused audience and be familiar with SEO best practices • Prepare well-structured drafts using available tools and self-experience • Proofread and edit blog posts before publication • Prepare content specific to social media • Identify customers’ needs and gaps in our content and recommend new topics • Ensure all-around consistency (style, fonts, images and tone) • Update website content as needed • Recommend ideas and way to improve digital/online brand Qualification • Bachelor’s degree in English Literature, Communication, Marketing, Journalism or related field Experience • Must have hands on experience of at least 3/4 years in Content development and delivery Required kills and Competencies • The content writer will be responsible for conducting research, brainstorming ideas, and delivering high-quality articles on a regular basis • Experience in developing content for various online and social media channels • Experience in developing and publishing content for Articles, White Papers, Blogs, Social Media platforms, and websites • Strong attention to detail and ability to multi-task on projects and deliverables • Should have collaborated with UX/UI, Marketing, and other stakeholders to understand the requirement, provide meaningful inputs and delivery impactful messages for target audience • Excellent verbal and written communication skills