Web Analytics Expert

The ideal candidate will be responsible for implementing, managing, and optimizing Google Tag Manager (GTM) and related tagging solutions to ensure accurate data collection and effective marketing insights. This role requires a strong understanding of web analytics, tag deployment best practices, and data privacy standards.

Responsibilities:
- Implement Google Tag Manager: Set up, configure, and maintain GTM containers across multiple websites and digital platforms.
- Tag Management: Collaborate with marketing, analytics, and development teams to define tagging strategies that capture key user interactions and conversion events. Develop and deploy custom tags, triggers, and variables as needed.
- Data Collection: Design and manage the data layer to ensure robust data collection, working closely with developers to integrate with website or app code.
- Performance Monitoring: Monitor tag performance and ensure that the implementation does not negatively impact website speed or user experience. Troubleshoot and resolve any issues related to tag deployment.

Requirements:
- Experience in Google Tag Manager implementation and management.
- Strong understanding of web analytics platforms and digital marketing metrics.
- Proficiency in HTML, JavaScript, and CSS for custom tag implementation.
- Familiarity with data layer design and integration within various CMS and e-commerce platforms.
- Excellent problem-solving skills and attention to detail. Read more