VP B2B Lifecycle Marketing -- Home & Auto

Job description
Job Description: Role Summary/Purpose: Synchrony is seeking a strategic, data-driven Vice President of B2B Lifecycle Marketing to architect and scale customer journeys that drive merchant engagement, retention, and long-term value within the Home & Auto segment. This high-impact leadership role will own the end-to-end lifecycle marketing strategy and overall program leadership aimed at small business merchants. The VP will define and execute scalable, data-driven marketing approaches that enhance merchant satisfaction, fuel revenue growth, and strengthen Synchrony’s competitive position in the marketplace. Success in this role requires a strong strategic mindset, deep cross-functional collaboration, and expertise in lifecycle marketing and financing products. Our Way of Working We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events. Essential Responsibilities: •