Seasoned digital marketing professional with hands-on experience of growing and running digital channels- SEM, Email Marketing, Retargeting, Affiliate Marketing, Facebook Marketing, Video Adverts, Experience creating websites and landing pages from scratch and administering application pools and web applications.
· Craft strategies for Digital, Social Media, SEO and growth hacks
· Build and manage a rich content/ digital marketing calendar that attracts a qualified audience.
· Maintain Social Media branding, Online Reputation Management (ORM).
· Drive and own performance marketing ROI on Facebook and Google
· Be an expert user of tools such as Linkedin Sales Navigator, Mailchimp, Twilio etc for analysis and lead generation.
· Measure, track and improve ROI in lead generation initiatives like Conversion rate, lead quality, CPC, CPL etc