Verified Job
Retail / Counter Sales
UK Retail Lead
Retail / Counter Sales
#56660
Remote / WFH
SURI
Job Description
Role & Responsibilities:
Boots Channel Ownership
• Serve as the primary commercial lead and day-to-day contact for Boots, owning the buyer and senior stakeholder relationships at all levels.
• Develop and execute annual joint business plans (JBPs), managing range, space, promotional calendar and pricing architecture.
• Deliver Boots EPOS, net revenue and distribution targets, with full accountability for the Boots P&L.
• Lead all promotional planning, including 3 for 2 campaigns, seasonal activations, in-store theatre and new product introductions.
• Manage trade terms negotiations and ensure deal economics are sound — balancing investment, sell-through and margin.
• Work closely with our retail marketing lead (Mati) to maximise in-store presence, gondola health, and brand visibility.
New UK Retail Partnership Development
• Lead the commercial development of new UK retail partnerships as they are identified and pursued, including major pharmacy, grocery, health and beauty and mass retail channels.
• Build compelling sell-in propositions, manage commercial negotiations, and own onboarding and launch plans for new accounts.
• Work with the broader leadership team to prioritise which channels to pursue and define the right commercial model for each.
UK Retail Strategy
• Own the UK retail strategy, defining channel priorities, distribution targets, promotional frameworks, and pricing principles across all UK accounts.
• Produce and present regular performance reporting to the leadership team, with clear commercial insight and recommended actions.
• Monitor the competitive landscape and category trends, ensuring SURI is well-positioned and differentiated at retail.
• Develop 12 and 24-month plans that are commercially robust and operationally realistic.
Internal Cross-Functional Leadership
• Partner with Finance to build and manage the UK retail P&L, trade spend budget, and profitability modelling.
• Work closely with Operations and Supply Chain to ensure stock availability, promotional execution and forecasting accuracy.
• Collaborate with Marketing on brand campaigns, in-store activation, and media support tied to retail moments.
• Brief and align the team on account plans, key upcoming activations, and commercial priorities through regular internal cadences.
Team Building
• Set the standard for how SURI operates with UK retail partners: commercially sharp, human, and brand-right.
• As SURI scales, identify and make the case for additional UK retail hires, account managers, field team, retail marketing and help build and develop this team over time.
Requirements
Experience
• 5–7+ years of senior commercial experience managing major UK retail accounts — ideally spanning pharmacy (Boots), grocery, mass retail, or health and beauty. Or in an equivalent buying role at a strategic retailer.
• A track record of launching and scaling brands within large retail environments, not just maintaining incumbent listings, but genuinely winning space, improving terms, and growing brand presence.
• Experience owning a retail P&L understanding gross margin, trade investment, net revenue dynamics, and how to model promotional scenarios.
• Some experience of new account development pitching to buyers, building sell-in packs, negotiating commercial frameworks.
• Experience at or equivalent to a high-growth consumer brand (beauty, personal care, wellness, health, DTC-to-retail) is strongly preferred over traditional FMCG. We are not building for Unilever — we are building for SURI.
Boots Channel Ownership
• Serve as the primary commercial lead and day-to-day contact for Boots, owning the buyer and senior stakeholder relationships at all levels.
• Develop and execute annual joint business plans (JBPs), managing range, space, promotional calendar and pricing architecture.
• Deliver Boots EPOS, net revenue and distribution targets, with full accountability for the Boots P&L.
• Lead all promotional planning, including 3 for 2 campaigns, seasonal activations, in-store theatre and new product introductions.
• Manage trade terms negotiations and ensure deal economics are sound — balancing investment, sell-through and margin.
• Work closely with our retail marketing lead (Mati) to maximise in-store presence, gondola health, and brand visibility.
New UK Retail Partnership Development
• Lead the commercial development of new UK retail partnerships as they are identified and pursued, including major pharmacy, grocery, health and beauty and mass retail channels.
• Build compelling sell-in propositions, manage commercial negotiations, and own onboarding and launch plans for new accounts.
• Work with the broader leadership team to prioritise which channels to pursue and define the right commercial model for each.
UK Retail Strategy
• Own the UK retail strategy, defining channel priorities, distribution targets, promotional frameworks, and pricing principles across all UK accounts.
• Produce and present regular performance reporting to the leadership team, with clear commercial insight and recommended actions.
• Monitor the competitive landscape and category trends, ensuring SURI is well-positioned and differentiated at retail.
• Develop 12 and 24-month plans that are commercially robust and operationally realistic.
Internal Cross-Functional Leadership
• Partner with Finance to build and manage the UK retail P&L, trade spend budget, and profitability modelling.
• Work closely with Operations and Supply Chain to ensure stock availability, promotional execution and forecasting accuracy.
• Collaborate with Marketing on brand campaigns, in-store activation, and media support tied to retail moments.
• Brief and align the team on account plans, key upcoming activations, and commercial priorities through regular internal cadences.
Team Building
• Set the standard for how SURI operates with UK retail partners: commercially sharp, human, and brand-right.
• As SURI scales, identify and make the case for additional UK retail hires, account managers, field team, retail marketing and help build and develop this team over time.
Requirements
Experience
• 5–7+ years of senior commercial experience managing major UK retail accounts — ideally spanning pharmacy (Boots), grocery, mass retail, or health and beauty. Or in an equivalent buying role at a strategic retailer.
• A track record of launching and scaling brands within large retail environments, not just maintaining incumbent listings, but genuinely winning space, improving terms, and growing brand presence.
• Experience owning a retail P&L understanding gross margin, trade investment, net revenue dynamics, and how to model promotional scenarios.
• Some experience of new account development pitching to buyers, building sell-in packs, negotiating commercial frameworks.
• Experience at or equivalent to a high-growth consumer brand (beauty, personal care, wellness, health, DTC-to-retail) is strongly preferred over traditional FMCG. We are not building for Unilever — we are building for SURI.
