UIUX amp Web Designer
Job Description
Graphic designer and video creator will support the organization’s marketing and communications team by creating materials that advance our branding efforts. This role requires creation of high-quality visual content that communicate a message or tell a story for internal and external marketing campaigns.
Primary skills: Soft Skills, Adobe Creative Suite, SharePoint, Graphics Designer, UI/UX, WordPress, PowerApps
Secondary skills: Content Creator, MS-Word, Wix, Business Intelligence Concepts, Data & Analytics Concepts
Roles and Responsibilities:
Responsible for creating high quality visual designs, apps and websites for marketing needs - website design, email templates, SharePoint site, MicroSites, Websites, branding guidelines, infographics, videos, social media content, brochures.
• Developing and conceptualizing a comprehensive UI/UX design strategy for the brand.
• Creating corporate websites and microsites on Wordpress and other content management platforms
• Producing high quality UX design solutions through wireframes, visual and graphic designs, storyboards, site maps, and prototypes for websites.
• Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our marketing assets.
• Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.
• Providing advice and guidance on the implementation of UI/UX/Design methodologies and testing activities in order to marketing team
• Generate solution demo videos for marketing campaigns that are unique and engaging to encourage consumers to purchase a product or service.
• Create graphic design templates and pre-designed templates for blogs, social media, website, emails for quick and ready-to-use designs with few customization steps
• Effective communication skills to collaborate with others and educate clients about the design process and explain the reasoning behind design decisions
• Create high impact infographics and presentation materials for social media, to simplify the communication of complex concepts and data, and ensure increased engagement
Qualification and Experience Required:
• A minimum of 4 years of professional experience in designing brand identities
• At least 2 years of visual design and video creation and editing experience
• Strong creative background having worked in a corporate marketing function, or an agency environment delivering to corporate clients (B2B)
• Expert level skills in Photoshop, InvisionApp, UXPin and other relevant design tools
• Bachelor’s degree, or equivalent experience in the graphic design field
• Knowledge of layouts, graphic fundamentals, typography, video editing, and web limitations
• Must have the ability to storyboard or translate ideas
• Proficient knowledge of Adobe Creative Suite (mainly InDesign, Illustrator, Premiere, & Photoshop).
• Familiarity with best practices for graphics and video content on social media platforms (YouTube, Facebook, Twitter, Instagram)
• Strong creative skills with design led thinking
• Copy editing skill
