Verified Job
Graphic / Web Designer
Talent Brand Specialist- job post McCain Foods Limited
Graphic / Web Designer
#786659
Remote / WFH
McCain Foods Limited
Job Description
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
As a key member of McCain’s North American Talent Acquisition team, the Talent Brand Specialist will own and evolve our regional talent brand strategy across the United States and Canada. Working in close partnership with our Global Talent Brand Center of Excellence, this role sits at the intersection of talent attraction, culture storytelling, and creativity—where strategy meets imagination (and yes, the occasional potato pun).
You’ll be a trusted strategic partner to the business, bringing insight into internal priorities and external market trends to help leaders make informed, forward-looking talent decisions. Partnering closely with recruiters and hiring teams across all functions, you’ll translate unique talent needs into compelling, creative attraction strategies. This role also plays a critical part in supporting McCain’s River Valley Strategy, helping attract top talent to our global headquarters in Florenceville, New Brunswick.
What you’ll be doing.
Champion McCain’s employer brand across North America, partnering with our Global Talent Brand team to bring our talent pillars to life
Own and execute the North American employer awards strategy, from submission through promotion
Create and manage compelling talent attraction content across multiple formats (graphics, video, animation), overseeing the full content lifecycle from concept to deployment
Maintain and optimize a multimedia content calendar across key channels, including LinkedIn, Instagram, YouTube, and TikTok
Lead continuous improvement of attraction and recruitment tools, templates, and processes (job descriptions, posting practices, interview and screening materials)
Leverage creative and recruitment technology to track engagement, optimize campaigns, and improve candidate reach
Develop and support attraction initiatives such as virtual and on-site hiring events and pre-start onboarding strategies
Monitor hiring trends and market intelligence across the U.S. and Canada to inform talent strategies
Track and report on key metrics to measure the effectiveness of employer brand and attraction campaigns
Manage vendor partnerships and related contracts supporting the talent brand portfolio
Collaborate on cross-functional projects that elevate the Talent Acquisition function and provide ad hoc recruitment support as needed
What you’ll need to be successful.
A combination of education and hands-on experience that prepares you for a talent attraction or creative role (post-secondary education is an asset, but not required, while a high school diploma is coupled with applicable experiences)
1+ years of experience in talent acquisition, employer branding, marketing, or communications—through work, internships, co-ops, agency, freelance, or campus involvement
Strong storytelling skills, with the ability to translate culture, values, and purpose into compelling talent messaging and campaigns
Understanding of how candidates discover and engage with employers across channels such as social media, events, career sites, referrals, and early-career programs
About the role.
As a key member of McCain’s North American Talent Acquisition team, the Talent Brand Specialist will own and evolve our regional talent brand strategy across the United States and Canada. Working in close partnership with our Global Talent Brand Center of Excellence, this role sits at the intersection of talent attraction, culture storytelling, and creativity—where strategy meets imagination (and yes, the occasional potato pun).
You’ll be a trusted strategic partner to the business, bringing insight into internal priorities and external market trends to help leaders make informed, forward-looking talent decisions. Partnering closely with recruiters and hiring teams across all functions, you’ll translate unique talent needs into compelling, creative attraction strategies. This role also plays a critical part in supporting McCain’s River Valley Strategy, helping attract top talent to our global headquarters in Florenceville, New Brunswick.
What you’ll be doing.
Champion McCain’s employer brand across North America, partnering with our Global Talent Brand team to bring our talent pillars to life
Own and execute the North American employer awards strategy, from submission through promotion
Create and manage compelling talent attraction content across multiple formats (graphics, video, animation), overseeing the full content lifecycle from concept to deployment
Maintain and optimize a multimedia content calendar across key channels, including LinkedIn, Instagram, YouTube, and TikTok
Lead continuous improvement of attraction and recruitment tools, templates, and processes (job descriptions, posting practices, interview and screening materials)
Leverage creative and recruitment technology to track engagement, optimize campaigns, and improve candidate reach
Develop and support attraction initiatives such as virtual and on-site hiring events and pre-start onboarding strategies
Monitor hiring trends and market intelligence across the U.S. and Canada to inform talent strategies
Track and report on key metrics to measure the effectiveness of employer brand and attraction campaigns
Manage vendor partnerships and related contracts supporting the talent brand portfolio
Collaborate on cross-functional projects that elevate the Talent Acquisition function and provide ad hoc recruitment support as needed
What you’ll need to be successful.
A combination of education and hands-on experience that prepares you for a talent attraction or creative role (post-secondary education is an asset, but not required, while a high school diploma is coupled with applicable experiences)
1+ years of experience in talent acquisition, employer branding, marketing, or communications—through work, internships, co-ops, agency, freelance, or campus involvement
Strong storytelling skills, with the ability to translate culture, values, and purpose into compelling talent messaging and campaigns
Understanding of how candidates discover and engage with employers across channels such as social media, events, career sites, referrals, and early-career programs
