Strategic Relationship Marketing Manager

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.
Come join us in delivering better outcomes for our clients around the world!
This is currently a HYBRID position, requiring 3 days per week in our Toronto office.
What is the Marketing Team responsible for?
Our Marketing organization is a key partner in our distribution efforts, working alongside our sales and strategic account teams to best align our capabilities with client needs.
What are the ongoing responsibilities of a Strategic Relationship Marketing Manager?
We seek a Strategic Relationship Marketing Manager responsible for developing and executing the Canadian wealth marketing strategy. Our ideal candidate is a proactive and autonomous professional with a proven track record in developing and executing comprehensive marketing strategies, possessing strong collaboration skills to effectively partner with distribution teams and key client firms to ensure alignment and strategic goal achievement. Additionally, they must have a data-driven mindset to continually evaluate and improve marketing initiatives.
Developing and executing a strategic marketing plan
Partner closely with the [insert title] to create and execute a comprehensive marketing strategy for Franklin Templeton’s Canadian wealth business, that is consistent with the priorities across strategic account and sales leadership.
Support the implementation of this strategy via defined engagement, including: content development, email campaigns, digital assets, web personalization, multi-media, events, sponsorships, digital advertising and social media.
A focus on collaboration and relationship management
Establish and maintain close relationships across our partner firms’ marketing and sales organizations, uncovering opportunities to execute custom engagement strategies and joint campaigns.
Collaborate with colleagues across the Franklin Templeton global and regional marketing and operations organization (particularly client marketing, integrated marketing, marketing operations, creative services, social media and compliance) to ensure effective coordination of marketing efforts.
Support of expanded availability
Proactively identify challenges or gaps in marketing plans and create innovative solutions to address them, ensuring the team remains agile and responsive to the evolving needs of the business and its partners.
Campaign and Content Development and Execution
Employ a data-driven approach for all marketing campaigns and share actionable insights with our sales partners.
Identify opportunities to grow the business through marketing-led initiatives that engage a target audience through lead nurturing.
What ideal qualifications, skills and experience would help someone to be successful?
Bachelor’s degree or equivalent experience
12 - 15 years’ experience in the financial services industry, preferably in sales or marketing
Advanced knowledge of equity, fixed income and alternative asset classes, investment vehicles (mutual funds, ETFs, separately managed accounts, separate accounts) and retail and institutional distribution channels
Strong communication and storytelling skills
Proven ability to compellingly align product, service and value-add solutions with advisors’ needs
Knowledge of Canadian financial planning strategies
Bilingualism (English and French) is an asset Read more