Verified Job
Marketing
Sr. Manager / Manager - Brand Marketing & Communications
Marketing
#6410
Remote / WFH
Job Description
• Role & responsibilities
Brand Awareness, Recall and Share of Voice:
• Execute the annual brand calendar: Design and execute brand campaigns across various media-both offline and online.
• Collateral Management- Ensuring all collaterals of the brand are updated regularly and periodically reviewing their available in all markets.
• Standardize Branding & collaterals as per the brand narrative and positioning.
• To campaign programmes in the digital field to create a great consumer connect for the brands within the categories.
• Digital -Driving Digital presence for the Brand including website updation &
• Integrated Digital Campaigns spread across the year
• Conferences, ATL, BTL campaigns & corporate events for Domestic Market
• Brand Building by means of external and internal communications including information on new launches, product related communication, brand developments, and regular information flow from the brand.
Brand Communication &
• Digital listening:
• Implementing brand communications plans that drive the demand for Programmes
• Plan &
• Execute brand communication initiatives including programme upgrades and new programme launches
• Content writing: Content development for the editorials, questionnaire, brand intros, website, brochures, newsletter etc.
• Analyze the effectiveness of all marketing communications via various tracking tools and periodic analysis.
Product Marketing &
• Packaging:
• Closely working with the Sales team to development right branding strategy keeping in mind the current market trends.
• Manage Programme lifecycles for each of the respective industry.
• Do competitive analysis on an ongoing basis for each of the programme categories Identify new programme to be launched in the market based on emerging market trends and prepare business case for launching the same.
• Track monthly sales to provide forecasts for each of the programme categories.
Team &
• Vendor Management:
• To ensure that all marketing documents & materials are properly stored & maintained.
• Coordinating with the internal teams to understand their requirements and working towards them.
• Agency Management- Development of communication strategy &
• Creatives along with ensuring its implementation in line with projected outcomes via agency on board.
MIS Reporting
• Publishing the Daily, Weekly, and Monthly MIS reports on the Brand and Market share growth
• Student service & change requests, queries, escalations, resolutions provided, adherance to TATs etc.
• Identifying and Suggesting Process Improvement Initiatives to Management:
• Should be process oriented and must have an eye for noticing gaps for improvements in the system and suggest process improvement measures and initiatives.
• Brainstorm for "Out of the box" ideas for eliminating bottlenecks and roadblocks in process steps and suggest actions to improve the same.
• Should be able to clearly articulate and document ideas and translate them to technical or process steps and liase with appropriate Teams for implementation.
Preferred candidate profile
• MBA or Equivalent from a reputed institute
• Minimum 8 - 10 years of post-qualification work experience in which 4 - 6 years of Brand marketing, Product marketing and Brand Communication experience preferably in: Universities, Educational Institutions, EdTech Companies, Skill Development Companies. or Branding Agency, Creative Agency, Product marketing Agency, Social Media Agency etc.,
Brand Awareness, Recall and Share of Voice:
• Execute the annual brand calendar: Design and execute brand campaigns across various media-both offline and online.
• Collateral Management- Ensuring all collaterals of the brand are updated regularly and periodically reviewing their available in all markets.
• Standardize Branding & collaterals as per the brand narrative and positioning.
• To campaign programmes in the digital field to create a great consumer connect for the brands within the categories.
• Digital -Driving Digital presence for the Brand including website updation &
• Integrated Digital Campaigns spread across the year
• Conferences, ATL, BTL campaigns & corporate events for Domestic Market
• Brand Building by means of external and internal communications including information on new launches, product related communication, brand developments, and regular information flow from the brand.
Brand Communication &
• Digital listening:
• Implementing brand communications plans that drive the demand for Programmes
• Plan &
• Execute brand communication initiatives including programme upgrades and new programme launches
• Content writing: Content development for the editorials, questionnaire, brand intros, website, brochures, newsletter etc.
• Analyze the effectiveness of all marketing communications via various tracking tools and periodic analysis.
Product Marketing &
• Packaging:
• Closely working with the Sales team to development right branding strategy keeping in mind the current market trends.
• Manage Programme lifecycles for each of the respective industry.
• Do competitive analysis on an ongoing basis for each of the programme categories Identify new programme to be launched in the market based on emerging market trends and prepare business case for launching the same.
• Track monthly sales to provide forecasts for each of the programme categories.
Team &
• Vendor Management:
• To ensure that all marketing documents & materials are properly stored & maintained.
• Coordinating with the internal teams to understand their requirements and working towards them.
• Agency Management- Development of communication strategy &
• Creatives along with ensuring its implementation in line with projected outcomes via agency on board.
MIS Reporting
• Publishing the Daily, Weekly, and Monthly MIS reports on the Brand and Market share growth
• Student service & change requests, queries, escalations, resolutions provided, adherance to TATs etc.
• Identifying and Suggesting Process Improvement Initiatives to Management:
• Should be process oriented and must have an eye for noticing gaps for improvements in the system and suggest process improvement measures and initiatives.
• Brainstorm for "Out of the box" ideas for eliminating bottlenecks and roadblocks in process steps and suggest actions to improve the same.
• Should be able to clearly articulate and document ideas and translate them to technical or process steps and liase with appropriate Teams for implementation.
Preferred candidate profile
• MBA or Equivalent from a reputed institute
• Minimum 8 - 10 years of post-qualification work experience in which 4 - 6 years of Brand marketing, Product marketing and Brand Communication experience preferably in: Universities, Educational Institutions, EdTech Companies, Skill Development Companies. or Branding Agency, Creative Agency, Product marketing Agency, Social Media Agency etc.,
