Sr Executive Marketing Retail Business Only

Job Description : Roles and Responsibilities Vendor Management (Creative Agency, Production Agency & Delivery Agency) 1. Orders , Execution, Payments, Deliveries with all the vendors. Marketing Campaign & Brand Promotions -Execution and Implementation 1. Coordination with the category team for finalizing regular offers, promotions & implementation. 2. Planning the quantity of POSM required for all the stores as per the layout, special s/POSMrequired if any. 3. Execution of festive promotions & campaigns. 4. Ensuring emailers sent to airport teams for all author signings. 5. Coordinating events like Author Signings, Customer engagements etc. Visual Merchandising & In store communication 1. Designing of In-store VM's such as Light box, category headers, Generic POS. 2. Selection of Material/fixtures which are relevant & suits best for the stores. 3. Ensured timely deployment of POS material & other VM's across the stores. 4. Maintenance of all the marketing Inventory & fixtures available at the stores & other storefixtures as required. 5. Suggestions in aligning & realigning the POS placement for effective visibility Marketing Management & Social Media 1. Marketing Obligations execution to be checked 2. Communication of festive campaigns & promotions on different formats possible (Traditional &digital). 3. Coordination with associate brands(POSM execution for dedicated display, inventory, guidelinesfor designing) 4. Creating social media campaigns & executing. 5. Timely posting all the social media creatives. 6. Creating creatives on Canva whenever required. Other Miscellaneous works 1. Designing & executing HR inventories such as ID cards, Employees Name Badges, Name Panels, Business Cards. 2. Designing & executing operations inventories such as Carry Bags, POS Rolls, store signage's such as Bill receipt, CCTV, etc. 3. Coordination with Warehouse & store staff for maintaining carry bags count, average sales & forecasting expected time of reorder