|Sr| Digital Marketing Specialist

Job highlights
Identified by Google from the original job post
Qualifications
Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field
Minimum 5 years of experience in graphic design and marketing, preferably in consumer products
Strong understanding of branding, and campaign development
Experience with digital and print media, including product pages, email campaigns, and paid ads
Ability to evaluate campaign performance using analytics tools and present insights
Fluency in Mandarin is required
Excellent organizational, communication, and collaboration skills
Benefits
Annual Salary Range: $ 6+,000 - 100,000 depending on experience
Medical, Dental, Vision, Life Insurance, and 401K
Paid Time Off, Federal Holidays, and Leaves
Annual Performance-Based Bonus
Responsibilities
This role involves designing product pages, banners, email marketing visuals, and promotional assets
Design visually appealing product pages with a focus on consumer engagement
Create website banners, email/marketing email designs, and postcards to support marketing initiatives
Produce graphic designs for print and digital media, including materials for new product launches and updates
Develop and manage creative assets for new product launches, seasonal/holiday promotions, and ongoing campaigns
Collaborate with teams to create custom visuals for paid ads and other digital channels
Develop and implement branding ideas, marketing campaigns, and promotional materials based on robust data insights
Utilize effective marketing channels, such as social media, email, and paid advertising, to reach target audiences
Analyze and evaluate the performance of campaigns, providing actionable insights and recommendations
Contribute to both outbound and inbound marketing activities, including event planning, advertising optimization, and content creation
Perform other duties as assigned by the manager
Job description
(Sr.) Digital Marketing Specialist

Work Location: Sunnyvale, CA

Annual Salary Range: $ 6+,000 - 100,000 depending on experience

Job Type: Full-Time Onsite

Our Company:
Founded in 2010, iHealth Labs is dedicated to empowering people to live healthier lives. The company is a leading provider of cloud-connected medical devices, personal health care devices, and home-based tests and is at the forefront of the digital health revolution.

In 2018, iHealth launched its Unified Care program to address the issue of managing chronic diseases. Unified Care specialists support patients at home between doctor’s appointments with remote patient monitoring (RPM) and chronic care management (CCM) to achieve better health outcomes.

In November 2021, iHealth's COVID-1+ Antigen Rapid Test received Emergency Use Authorization from the U.S. Food and Drug Administration for over-the-counter sales. Since then, iHealth has become a key supplier of at-home COVID tests to the federal government, state governments, nonprofits, and individual consumers.

iHealth Labs is a leader in digital health solutions, with a mission to revolutionize the healthcare industry by making quality health management accessible and affordable for all.

Job Summary:
We are seeking a creative and passionate Digital Marketing Specialist to join our eCommerce Marketing Team. This role involves designing product pages, banners, email marketing visuals, and promotional assets.

Job Description:
• Design visually appealing product pages with a focus on consumer engagement.
• Create website banners, email/marketing email designs, and postcards to support marketing initiatives.
• Produce graphic designs for print and digital media, including materials for new product launches and updates.
• Develop and manage creative assets for new product launches, seasonal/holiday promotions, and ongoing campaigns.
• Collaborate with teams to create custom visuals for paid ads and other digital channels.
• Develop and implement branding ideas, marketing campaigns, and promotional materials based on robust data insights.
• Utilize effective marketing channels, such as social media, email, and paid advertising, to reach target audiences.
• Analyze and evaluate the performance of campaigns, providing actionable insights and recommendations.
• Contribute to both outbound and inbound marketing activities, including event planning, advertising optimization, and content creation.
• Perform other duties as assigned by the manager.

Qualifications:
• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• Minimum 5 years of experience in graphic design and marketing, preferably in consumer products.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with Figma or Sketch is a plus.
• Strong understanding of branding, and campaign development.
• Experience with digital and print media, including product pages, email campaigns, and paid ads.
• Ability to evaluate campaign performance using analytics tools and present insights.
• Fluency in Mandarin is required.
• Excellent organizational, communication, and collaboration skills.
• Skills in video editing, motion graphics, and event planning are a Plus.

Benefits:
• Medical, Dental, Vision, Life Insurance, and 401K
• Paid Time Off, Federal Holidays, and Leaves
• Annual Performance-Based Bonus Read more