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Sr Content and Copy Writer

Mumbai, Maharashtra
Jobs
#355975
Full Time

Job Description

Senior Content and Copy Writer

Location: Ghatkopar,Mumbai

We are looking for a Creative Content & Copy Writer from a digital agency background to develop a roadmap for how content can contribute to achieving brand-business goals.

Content and copy writer are primarily audience centric marketers, being constantly aware of latest trends; they use their knowledge, skill-set, and storytelling talent to help brands earn (EQ) attention

organically.
• Roles & Responsibilities:

● Developing clear and engaging content that is consistent with the company & client brand

image and addresses both brand-business goals & consumer needs.

● Analysing content marketing data to identify trends and anticipate customer needs.

● Performing content gap analyses to determine what type of content is needed.

● Understanding digital measurement metrics.

● Able to deliver engaging stories that align with the brand psychology.

● Present strategies to clients/team members.

● Establish and articulate internal & external communications & messaging.

● Follow industry related news and generate ideas around trending topics.

● Oversee content requirements and create content strategy deliverables across a project life

cycle.

● Qualitative analysis (content audit) of the existing content on a network of sites and social

media accounts.

● Creating and maintaining editorial calendar, style guides & content migration plans.

Role Requisites & Skills

● Past experience as an Advertising Content and Copy writer minimum 5 years.

● Creative thinker (can be identified as borderline crazy) with a penchant for attention to detail.

● Ideas generator and problem solver with excellent communication, presentation and

managerial skills.

● Compelling brand storyteller with a design sensibility to envision how content will be

presented.

● Familiar with content management systems and digital tools.

● Creative mind with an ability to conceive interesting ideas for new content.

● Aptitude to create rich content strategy, both as an individual and in collaboration with the team.

Interested candidates can apply on: sowmya.ravula@talentcorner.in
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