Verified Job
Marketing
Sr. Analyst, Marketing Analytics & Measurement
Marketing
#52929
Remote / WFH
Ovative Group
Job Description
About Ovative Group
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.
About The Role
In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement. You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements.
Measurement Solutions work focuses on connecting the dots between data, analytics, and business realities to drive marketing activation value for large-scale marketing clients. This includes getting into the data to perform analytics that drive media optimizations, as well as supporting in-market testing—from test design and setup through test readouts and final recommendations. This role involves significant client engagement and requires strong communication and partnership skills.
You will be an expert in how marketing measurement technology works and how to leverage it to advance marketing activation (testing, analysis, etc.) and unlock tangible business value for clients. Our approach to marketing measurement is a key differentiator of Ovative Group.
Responsibilities Of a Senior Analyst, Marketing Analytics & Measurement
Client Engagement:
Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics
Partner with Ovative client leaders on client success, opportunities, & optimal approach to ensure the client is happy and getting value from marketing measurement
Develop cross-channel activation roadmap for clients, focused on driving enterprise goals
Develop visualizations to clearly communicate complex ideas to clients & the internal team
Subject matter expertise:
Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations
Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable recommendations
Support & advise clients and Ovative media teams on test design, execution, and recap analysis
Develop subject matter expertise in omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mix modeling
Leadership & Empowering Others:
Develop and educate peers on new methods of improving activation/insights
Support internal teams at Ovative in driving the greater value from using Media Mix Models (through education & guidance)
Work with internal Ovative teams to come up with marketing solutions/value-adds plays
Structured Thinking & Communication:
Address complex, open-ended analytics requests in a structured manner
Identify & focus on what matters most to move the client's business forward
Structure activation work and communication to drive most critical/fundamental business goals
Experience Needed
Requirements:
3+ years relevant professional work experience
Excellent communicator & collaborator between multiple client & internal teams
Able to connect complex marketing data & situations into tangible business paths
Experience within marketing industry (digital marketing preferred)
Must be able to thrive working in ambiguous situations
Preferred:
Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)
Experience using Sequel to gather data or run analytics on datasets
Experience working with MMM/MTA marketing models Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc)
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.
About The Role
In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement. You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements.
Measurement Solutions work focuses on connecting the dots between data, analytics, and business realities to drive marketing activation value for large-scale marketing clients. This includes getting into the data to perform analytics that drive media optimizations, as well as supporting in-market testing—from test design and setup through test readouts and final recommendations. This role involves significant client engagement and requires strong communication and partnership skills.
You will be an expert in how marketing measurement technology works and how to leverage it to advance marketing activation (testing, analysis, etc.) and unlock tangible business value for clients. Our approach to marketing measurement is a key differentiator of Ovative Group.
Responsibilities Of a Senior Analyst, Marketing Analytics & Measurement
Client Engagement:
Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics
Partner with Ovative client leaders on client success, opportunities, & optimal approach to ensure the client is happy and getting value from marketing measurement
Develop cross-channel activation roadmap for clients, focused on driving enterprise goals
Develop visualizations to clearly communicate complex ideas to clients & the internal team
Subject matter expertise:
Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations
Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable recommendations
Support & advise clients and Ovative media teams on test design, execution, and recap analysis
Develop subject matter expertise in omni-channel, advanced media measurement tools such as multi-touch attribution, online-to-offline matching, media mix modeling
Leadership & Empowering Others:
Develop and educate peers on new methods of improving activation/insights
Support internal teams at Ovative in driving the greater value from using Media Mix Models (through education & guidance)
Work with internal Ovative teams to come up with marketing solutions/value-adds plays
Structured Thinking & Communication:
Address complex, open-ended analytics requests in a structured manner
Identify & focus on what matters most to move the client's business forward
Structure activation work and communication to drive most critical/fundamental business goals
Experience Needed
Requirements:
3+ years relevant professional work experience
Excellent communicator & collaborator between multiple client & internal teams
Able to connect complex marketing data & situations into tangible business paths
Experience within marketing industry (digital marketing preferred)
Must be able to thrive working in ambiguous situations
Preferred:
Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)
Experience using Sequel to gather data or run analytics on datasets
Experience working with MMM/MTA marketing models Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc)
