Software Engineer – Marketo Campaign & Event Operations

Job description
Company DescriptionRanosys is a global digital consulting company headquartered in Singapore. With 15 years of cross-industry experience, Ranosys leverages the power of platform partnerships, experience design, and cutting-edge software technologies to drive digital transformation, e-Commerce, and product engineering initiatives. Ranosys addresses the various milestones in a companys digital transformation roadmap, identifying, designing, developing, deploying, and measuring its digital skills. Ranosys experienced and expert workforce renders solutions that secure their clients lead in the digital community. For more details, visit https://www.ranosys.com/Role DescriptionWe are looking for a Software Engineer with 3–5 years of hands-on Marketo Engage experience to independently manage the full campaign and event execution lifecycle. The role covers everything from program setup and asset creation to testing, scheduling, and reporting for B2B marketing campaigns and events.The ideal candidate can pick up a campaign brief and execute it end-to-end - building programs, emails, landing pages, UTM links, smart lists, and running QA - with minimal hand-holding.Key ResponsibilitiesReview campaign briefs and translate requirements into Marketo programs, workflows, and execution stepsBuild and configure Marketo programs across email, event, and webinar campaign typesCreate emails using provided templates - tokens, personalization, links, test sendsBuild and publish landing pages and Thank You pages; configure forms and field mappingsSet up UTM parameters and tracking links; attach to all LP URLsConfigure smart campaigns with triggers, filters, and flow steps for audience targetingBuild smart lists and apply exclusion logic for multi-send campaignsIntegrate and operate event platform workflows - Splash, ON24, iCaptureConfigure registration flows: confirmation emails, reminders, follow-ups, no-show workflowsMonitor attendee sync and lead status updates across connected platformsExecute A/B test campaigns; monitor performance and share resultsExecute test sends and perform full pre-launch QA before campaign activationSchedule and activate campaigns per approved timelineGenerate and share campaign performance reports - opens, clicks, registrations, attendance, conversionsConfigure Marketo dashboards and reports as neededManage post-event workflows: follow-up emails, survey sends, no-show sequencesMaintain documentation for each program: setup steps, logic, and dependenciesFollow up with stakeholders to collect missing assets, audience lists, or content