Software Engineer - Adobe Experience Manager

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• Configure smart campaigns, smart lists, workflows, and automation
• Execute A/B testing, test sends, QA checks, and campaign scheduling
• Manage event workflows including confirmations, reminders, follow-ups, and no-show campaigns
• Monitor attendee sync and lead status updates across platforms
• Generate campaign performance reports and dashboards
• Maintain campaign documentation and coordinate with stakeholders for assets and inputs
• Independently handle multiple campaigns with strong attention to detail and proactive communication
• 3–4 years of hands-on experience with Adobe Marketo Engage
• Experience in campaign automation, smart campaigns, smart lists, and tokens
• Expertise in email campaign setup and multi-step nurture journeys
• Experience in landing page creation, forms, redirects, and field mapping
• Knowledge of UTM setup, tracking links, and campaign attribution
• Hands-on experience with Splash, ON24, and iCapture integrations
• Strong understanding of audience segmentation, exclusion logic, and lead processing
• Experience in campaign reporting, dashboards, and performance analysis
• Ability to perform end-to-end QA and campaign testing before launch
• Preferred: Marketo Certified Associate or Expert certification