Social Media Specialist

Position Summary:
As our Social Media Marketing Specialist, you’ll own the strategy, content, and execution of CuBE Packaging’s social media across platforms including Instagram, Facebook, Pinterest, TikTok, LinkedIn, and X (formerly Twitter). You’ll craft compelling stories that highlight our brand values, showcase our products, and engage both B2B and B2C audiences. You’ll also manage influencer partnerships, track campaign performance, and continuously optimize our approach to stay ahead of trends.


Key Responsibilities and Skills:
Strategy Planning

Develop and execute a social media strategy aligned with our corporate, foodservice, and retail goals.
Create tailored campaigns for different audience segments to drive awareness, traffic, and engagement.
Content Creation Management

Collaborate with internal teams to produce high-quality content—posts, graphics, videos, and stories—that reflect our brand voice and visual identity.
Maintain a content calendar and ensure a consistent cadence across all channels.

Community Engagement

Actively engage with our community by responding to comments, questions, and messages in a timely and authentic manner.
Foster brand advocacy by encouraging user-generated content and conversations.
Influencer Partner Collaborations

Identify and manage relationships with influencers, creators, and brand partners.
Oversee outreach, contracts, content approvals, and performance tracking.
Campaign Execution Performance Analysis

Launch, manage and boost both organic and paid social campaigns.
Set up, monitor performance using tools like Sprout Social, Hootsuite, Meta Business Suite, etc.
Analyze metrics and generate regular performance reports with actionable insights to refine strategy and improve roi
Provide regular reporting and insights to optimize strategies. Read more