Social Media Marketing Intern

Social Media Marketing Intern
TailorMate App
Kakkanad, Kochi, Kerala
Profile insights
Here’s how the job qualifications align with your profile.
Skills

Video editing

Mobile marketing

Marketing

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Do you have experience in Video editing?

Yes

No

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Languages

English

Hindi
Do you know English?

Yes

No

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Job details
Here’s how the job details align with your profile.
Pay

₹10,000 - ₹15,000 a month
Job type

Student job

Freelance

Internship

Fresher
Full job description
Social Media & Content Intern – TailorMate

About TailorMate

TailorMate is a digital business management app designed specifically for tailoring shops and boutiques. It helps tailors manage customers, measurements, orders, billing, payments, expenses, inventory, and day-to-day business activities.

We are looking for a creative and enthusiastic Social Media & Content Intern who can help us grow the TailorMate community and increase awareness and engagement across social media platforms.

Key Responsibilities

1. AI Video Creation & Promotion

Create engaging AI-generated promotional videos for TailorMate.
Create short-form videos/Reels/Shorts showcasing TailorMate features and benefits.
Use AI tools for creating AI avatars, voiceovers, animations, product demonstrations, and promotional content.
Develop creative video concepts based on TailorMate features, customer problems, and tailoring-business trends.
Create promotional videos in English and Indian regional languages when required.
Repurpose existing content into different formats for Instagram, Facebook, YouTube, WhatsApp, and other platforms.
2. WhatsApp Community Management

Manage and actively engage the TailorMate WhatsApp community.
Regularly post useful and interesting content for tailoring shop owners and boutique owners.
Share TailorMate tutorials, feature updates, tips, promotional videos, and announcements.
Encourage discussions, questions, feedback, and interaction within the community.
Respond to basic user questions and coordinate important product-related queries with the appropriate team.
Identify common questions and user concerns that can be converted into future content.
3. Social Media Content Management

Regularly publish content across TailorMate's social media channels.
Create and post:
TailorMate advertisements
App feature videos
Tutorial videos
Tailoring tips
Business tips for tailors
Customer success stories
Product updates
Educational content
Reels and Shorts
Festival and seasonal content
Maintain a consistent posting schedule.
Monitor engagement, views, shares, comments, and follower growth.
Identify popular content and create more content around topics that perform well.
4. Content Ideas & Trends

Research trending Instagram Reels, YouTube Shorts, AI video formats, and social media trends.
Identify content ideas relevant to tailors, boutiques, fashion designers, and tailoring businesses.
Suggest new campaigns and creative ideas to increase TailorMate's reach and engagement.
Keep up with new AI tools that can improve content creation.
5. TailorMate Tutorials

Create simple and easy-to-understand tutorial videos explaining how to use TailorMate.
Convert app features into short educational videos.
Create beginner-friendly content such as:
How to create an order
How to add customers
How to save measurements
How to create invoices
How to track payments
How to manage expenses
How to use reports
How to manage inventory
Publish tutorials both in the TailorMate community and on social media.
Required Skills

Good knowledge of Instagram, Facebook, YouTube, and WhatsApp.
Strong interest in AI video creation and social media content.
Ability to use AI tools for video, image, voiceover, and content creation.
Basic video editing skills.
Good communication and writing skills.
Creative mindset and ability to come up with new content ideas.
Willingness to learn new AI and social media tools.
Ability to understand and explain mobile app features in a simple way.
Preferred Skills

Experience with tools such as:

AI video/avatar tools
Canva
CapCut or similar video editing tools
AI voiceover tools
ChatGPT or other AI content tools
Instagram Reels
YouTube Shorts
WhatsApp Communities
Knowledge of Hindi, will be an added advantage.

Key Performance Indicators (KPIs)

The intern will be evaluated based on:

Number of quality videos created and published
Social media reach and engagement
Growth in followers and community members
WhatsApp community engagement
Tutorial content published
Video views and retention
User engagement generated through content
New content ideas and campaigns implemented
Growth in TailorMate brand awareness
Who Should Apply?

This role is ideal for someone who:

Loves creating videos and social media content.
Is excited about AI tools and AI-generated videos.
Enjoys experimenting with new content formats.
Understands Instagram/Reels/YouTube Shorts.
Is interested in fashion, tailoring, technology, or small-business entrepreneurship.
Wants hands-on experience building the social media presence of a growing SaaS/mobile app brand.
Internship Type

Position: Social Media & Content Intern
Brand: TailorMate
Department: Marketing
Experience: Freshers / Students / 0–2 years experience
Work Mode: [Hybrid / On-site]
Duration: [3 / 6 months]
Stipend: [To be specified]

What You Will Learn

AI-powered content creation
Social media marketing
Short-form video marketing
Community management
SaaS/mobile app marketing
Content strategy
Performance analytics
Digital marketing for small businesses
Using AI to build marketing content at scale
Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person