Social Media Manager for DTC Company (US-Based, Remote)

Key Responsibilities:
1. Social Strategy & Execution

Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.)
Build monthly and quarterly content roadmaps aligned with product launches and campaigns
Oversee daily posting, scheduling, engagement, and optimization
Turn performance data into actionable content pivots
2. Brand Voice & Internal Messaging

Define and protect Larine’s voice across all social platforms
Translate complex oral health science into clear, relatable messaging
Create internal brand messaging frameworks for creators and team members
Ensure consistency across ads, organic content, influencers, and product education
3. Creator & Influencer Manager

Develop and scale a structured creator program
Write briefs that actually inspire strong performance
Build long-term creator relationships, not one-off transactions
Review UGC and refine it to maximize hooks, clarity, and conversions
Collaborate closely with paid media to identify winning creatives
4. Team Building & Systems

Build and manage the social team (in-house and/or freelance)
Create SOPs for content production, editing, publishing, and reporting
Implement workflow systems to scale content output
Train junior team members and creators on brand voice and messaging
5. Performance & Growth

Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution
Identify repeatable content formats and double down on winners
Partner with paid media to turn organic winners into scalable ads
Drive measurable growth in followers, community engagement, and revenue

Requirements
3–5 years of experience managing social media for DTC, ecommerce, or consumer brands
Proven experience growing Instagram, TikTok, and short-form video platforms
Experience working with UGC creators and influencers
Strong understanding of short-form content strategy (hooks, storytelling, retention)
Ability to plan and execute monthly content calendars and campaign launches
Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR)
Ability to identify winning content formats and iterate quickly
Experience collaborating with paid media teams to turn organic content into ads
Strong copywriting and storytelling skills
Ability to translate complex topics into clear, engaging content
Experience maintaining consistent brand voice across platforms
Ability to provide clear creative direction and feedback on content

Benefits
Full-time
Competitive Salary in USD
Work From Anywhere