Verified Job
Marketing
Social Media & Influencer Marketing Executive
Marketing
#6407
Remote / WFH
Job Description
Social Media & Influencer Marketing Executive
Company: MY ARMOR — D2C E-commerce Brand (Bedding, Home & Baby)
Location: On-site (Gota, Ahmedabad, Gujarat)
Experience: 2 years & Above
Working Days - 6days a Week
About the Role
MY ARMOR is a growing D2C brand selling across Amazon, Flipkart, and our own website. We're building our social media presence from the ground up and looking for a hands-on executor who can own daily social media operations and influencer collaborations — someone who doesn't just plan, but actually ships content and grows the channels.
This is a build-from-zero role. You'll be the first dedicated person on social media. If you love creating content, building creator relationships, and want to see direct impact of your work — this is for you.
What You'll Do
Social Media Operations
• Own and execute the content calendar across Instagram, YouTube, and other platforms
• Ensure timely daily posting — reels, stories, carousels, posts
• Write captions, prepare creative briefs, and coordinate with designers for assets
• Monitor and respond to comments and DMs — you are the brand's voice online
• Track and report weekly performance metrics (reach, engagement, follower growth)
• Stay on top of algorithm changes, trending audio, and platform best practices
Influencer Marketing
• Identify and shortlist relevant micro and macro influencers aligned with our categories
• Reach out, negotiate terms (paid and barter), and manage end-to-end campaign execution
• Coordinate briefings, content reviews, approvals, posting, and performance tracking
• Build and maintain an influencer database with rates, history, and performance data
• Develop long-term relationships with top-performing creators
Research & Reporting
• Conduct competitor analysis — what's working for other D2C brands on social platforms
• Analyse influencer campaign performance (reach, engagement, CPM, ROI)
• Identify trending creators, formats, and new collaboration opportunities
• Prepare weekly performance reports
What We're Looking For
Must-Have:
• Strong communication in English and Hindi
• Hands-on experience with Instagram (Reels, Stories, Carousels) — personal projects or college work counts
• Ability to write engaging captions and content briefs
• Self-driven and organized — can run a content calendar without daily reminders
• Comfortable reaching out to influencers and negotiating deals
• Proficiency in Google Sheets
Good-to-Have:
• Experience with tools like Meta Business Suite, Buffer, Canva, or CapCut
• Experience with influencer platforms (Winkl, Pulpkey, or similar)
• Understanding of D2C or e-commerce social media
• A personal social media presence that shows content sense
To Apply
Share your resume to brijesh@myarmor.in or text on 9723499995 along with:
• Links to any social media handles you've managed (brand or personal)
• A short note (3–5 lines): Pick any D2C brand's Instagram — what's one thing they do well and one thing you'd change?
Company: MY ARMOR — D2C E-commerce Brand (Bedding, Home & Baby)
Location: On-site (Gota, Ahmedabad, Gujarat)
Experience: 2 years & Above
Working Days - 6days a Week
About the Role
MY ARMOR is a growing D2C brand selling across Amazon, Flipkart, and our own website. We're building our social media presence from the ground up and looking for a hands-on executor who can own daily social media operations and influencer collaborations — someone who doesn't just plan, but actually ships content and grows the channels.
This is a build-from-zero role. You'll be the first dedicated person on social media. If you love creating content, building creator relationships, and want to see direct impact of your work — this is for you.
What You'll Do
Social Media Operations
• Own and execute the content calendar across Instagram, YouTube, and other platforms
• Ensure timely daily posting — reels, stories, carousels, posts
• Write captions, prepare creative briefs, and coordinate with designers for assets
• Monitor and respond to comments and DMs — you are the brand's voice online
• Track and report weekly performance metrics (reach, engagement, follower growth)
• Stay on top of algorithm changes, trending audio, and platform best practices
Influencer Marketing
• Identify and shortlist relevant micro and macro influencers aligned with our categories
• Reach out, negotiate terms (paid and barter), and manage end-to-end campaign execution
• Coordinate briefings, content reviews, approvals, posting, and performance tracking
• Build and maintain an influencer database with rates, history, and performance data
• Develop long-term relationships with top-performing creators
Research & Reporting
• Conduct competitor analysis — what's working for other D2C brands on social platforms
• Analyse influencer campaign performance (reach, engagement, CPM, ROI)
• Identify trending creators, formats, and new collaboration opportunities
• Prepare weekly performance reports
What We're Looking For
Must-Have:
• Strong communication in English and Hindi
• Hands-on experience with Instagram (Reels, Stories, Carousels) — personal projects or college work counts
• Ability to write engaging captions and content briefs
• Self-driven and organized — can run a content calendar without daily reminders
• Comfortable reaching out to influencers and negotiating deals
• Proficiency in Google Sheets
Good-to-Have:
• Experience with tools like Meta Business Suite, Buffer, Canva, or CapCut
• Experience with influencer platforms (Winkl, Pulpkey, or similar)
• Understanding of D2C or e-commerce social media
• A personal social media presence that shows content sense
To Apply
Share your resume to brijesh@myarmor.in or text on 9723499995 along with:
• Links to any social media handles you've managed (brand or personal)
• A short note (3–5 lines): Pick any D2C brand's Instagram — what's one thing they do well and one thing you'd change?
