Social Media Executive
Job Description
Salary : 20,000 to 25,000 (Based On Interview)
Experience : 2 to 3 Years
Location : Rajendra Place, New Delhi
Responsibilities :
• Design and deliver creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, and YouTube, adapting content to suit different channels and audiences
• Oversee, plan, and deliver content across different platforms
• Create and/or coordinate original and engaging multimedia content across multiple social platforms
• Develop, launch, and manage new competitions and campaigns that promote your organization and brand
• Form key relationships with influencers across social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
• Identify consumer trends to help with planning social media campaigns
• Optimize content to further encourage community interaction and engagement
• Research and evaluate the latest tools and techniques to find new and better ways of measuring social media activity
• Analyze competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement and loyalty
• Manage and track budgets for social media activities
Requirements and Skills
• A solid understanding of the use of a range of social media platforms, particularly concerning advertising/branding and customers
• Knowledge of video & photo editing software like adobe premiere pro, photoshop, canva, etc.
• Knowledge and understanding of algorithms.
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas to colleagues and clients
• Excellent team working, collaboration, and networking skills
•Organizational skills, with the ability to prioritize and work across multiple projects
•Project and campaign management skills
•Skills in data analysis and interpreting statistics
•Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
•An eye for detail and the ability to work accurately
•Motivation and commitment
