Social Media Engagement Executive

Job description
Social media Engagement Executive

Objectives of this role
• Increase engagement for existing audiences with high-quality social initiatives
• Acquire new followers by filling gaps in our marketing content output
• Align our brand with new and emerging trends
• Improve ROI through more consistently on-target messaging
• Identify new channels to embed our brand that align our marketing direction
• Glean insights from social data using monitoring tools

Responsibilities
• Use social media tools to craft and release content to our social channels
• Develop social media campaigns in collaboration with the marketing team
• Become an extension of the company’s brand to connect with existing customers, and acquire new ones
• Analyze the company’s social strategy to make frequent improvement suggestions
• Stay up to date with new and emerging trends to help keep [Company X]’s social media presence consistently relevant
• Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

Skills And Qualifications
• Significant management and leadership experience
• Extensive knowledge of a variety of current social media platforms
• Excellent problem-solving techniques
• Strong multitasking capabilities under pressure
• Clear, confident communication abilities
• Effective time-management skills

Preferred Qualifications
• Significant experience leading a brand’s social media initiatives
• Keen understanding of how to craft effective social media strategies
• Strong familiarity with computers, email clients, and project management software
• Experience with social media tools
• Capable with database query languages such as SQL
• Large social media following