Social and Digital Content Specialist

Job Title: Social and Digital Content Specialist

Location: Vancouver, BC (Detailed office location information can be found by visiting this link: https://cancer.ca/en/contact-us)

Work Model: Hybrid

Salary Band: 4 ($52,000 - $75,000 CAD)

WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?

The Canadian Cancer Society works tirelessly to save and improve lives. We raise funds to fuel the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. Together with patients, supporters, donors and volunteers, we work to create a healthier future for everyone. Because to take on cancer, it takes all of us. It takes a society.

Help us make a difference.

COME AS YOU ARE

At CCS, we embrace everyone’s uniqueness and recognize the strength that lies in differences. We believe in the power of our collective potential and strive to achieve a more diverse, inclusive, and equitable workplace to empower and create opportunities for all. We welcome and encourage applications from all qualified candidates regardless of their gender, age, religion, race, ethnicity, and nationality. Particularly equity deserving groups, such as members of the BIPOC, and 2SLGBTQI+ communities, people living with disabilities, veterans, and anyone who may contribute to the further diversification of the Canadian Cancer Society. Together we unite and inspire all Canadians to change the future of cancer.

JOB OVERVIEW

The Canadian Cancer Society (CCS) is looking for a someone in Vancouver, BC to help grow digital engagement on our social media and websites. The social and digital content specialist will be responsible for supporting the digital engagement team with a variety of digital activities, including social media and digital content. You’ll be working in a hybrid capacity in Vancouver, helping us capture local footage and event content, while supporting our fundraising activities, programs services, and helping us create a safe and supportive online community. This cross-functional role will be split between social media (60%) and digital content 40%) with fluctuations as required by needs of the organization.

In this role, you’ll be creating social media assets for our Instagram, Facebook, TikTok, and LinkedIn pages, and helping manage an editorial calendar for our national social media presence. You’ll work with the content development team to plan and execute different pieces of social media content (e.g. interviews with stakeholders or storytellers). You’ll also be supporting digital content creation and review as part of this role, helping tell our stories on cancer.ca. You'll be part of a team that writes, schedules, reviews, edits and publishes blog content in English sometimes collaborating with other teams. The successful candidate will be work collaboratively across the digital engagement team and many other teams at CCS, helping organize, ideate, execute, and analyze all kinds of digital and social media content.

You’re someone who loves to think of innovative, digital-first ways to tell stories, and you’re passionate about quality, taking pride in the way you write and develop content.

WHAT YOU’LL BE DOING:

Part of your role will include on-site event participation in Vancouver and content capture at and around the office when needed. Our social media team is constantly looking for opportunities to bring more local, personal angles to our National social media pages, and you’ll be our West Coast presence;
Support with the development of an ongoing social media content calendar that outlines what we share across our channels;
Ideation of content based on the organizational priorities (e.g. sharing stories of our impact, cancer information, stories and content related to our signature events, like Run for the Cure and Relay For Life);
Meeting with larger editorial planning groups to help brainstorm ideas for visuals, formats, and engagement techniques that help our content perform strongly across all social media channels;
Participate in reviewing social media performance, including at the conclusion of campaigns, helping identify areas of opportunity for improvement;
Developing visual assets for our social media channels, including vertical-first content with native features for Instagram stories;
Staying up to date with social media and digital content trends, including competitors and platform best practices, and using those trends and best practices to come up with innovative and creative ideas to increase engagement and grow our audiences;
Work with teams across the organization to coordinate content creation for a range of topics and goals. You’ll talk to teams across the organization to source imagery, key messages, and information related to social media and blog posts that align with organizational priorities;
Ensure brand consistency and high-quality writing across various digital channels;
Optimize content for paid social media, search engines and lead generation when needed;
Supporting with blog writing for campaigns and research communications as needed;
Support with scheduling story components and elevating our blog page on cancer.ca;
Participate in reviewing digital content performance and helping identify areas of opportunity for improvement;
Working closely with the digital content and UX teams to make recommendations for how we share content on cancer.ca in a compelling, engaging way;
Work with teams across the organization to coordinate content creation for a range of topics and goals. You’ll talk to teams across the organization to source imagery, key messages, and information related to social media and blog posts that align with organizational priorities;
Ensure brand consistency and high-quality writing across various digital channels;
Contribute to our culture of justice, belonging, equity, diversity, and inclusion by ensuring that all staff feel represented and heard regardless of their gender, age, religion, ethnicity, and nationality or race. Read more