Verified Job
Retail / Counter Sales
Shopper Marketing Manager Grocer RE
Retail / Counter Sales
#234580
Remote / WFH
Job Description
Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science -- bringing creative ideas, products and services to advance the health and well-being of people. Every day, our more than 130,000 employees across the world are blending heart, science and ingenuity to profoundly change the trajectory of health for humanity.
Our Consumer Business touches a billion lives around the world and works with the vision of 'Bringing science to the art of healthy living'. In India, the company touches the lives of consumers through businesses spanning baby care, women's health, beauty, oral & wound care and over-the-counter-products which are endorsed by healthcare professionals around the world. In India, the company touches the lives of consumers through Baby Care, Women’s Health, Beauty, Oral & Wound Care and OTC. Some of our key brands include Johnson's® Baby, Stayfree®, Clean & Clear™, Band-Aid®, Listerine®, ORSL and Benadryl®.
Job Description
Johnson and Johnson consumer is recruiting for a Shopper Marketing Manager – Grocers, General Trade located in Mumbai. The incumbent in this role will be responsible for defining all trade marketing activations & strategy for the channel.
The Channel Manager is responsible for delivering revenue, distribution & market share goals for the channel. He/ She supposed to work closely with General Sales Managers, Regional Sales Managers, ASMs, Trade & Shopper Marketing Teams, Brand Teams to provide the right support/investments to the channel for delivering goals.
Key Responsibilities
• Understand shopper behavior for the relevant REs to develop insights for creating shopper footprints that could help in creating shopper centric BTL plans
• Develop 5P Strategy for the REs across franchises
• Identifying the right Assortment – creating an MSL in line with RE objectives
• Planograming – Understanding Purchase Decision Hierarchy and creating planograms by format and category
• Pricing & Promotion – Analyzing pricing strategy vis a vis competition, ensuring the right promotions on relevant products and measuring spends effectiveness
• POSM – Designing and executing key shopper elements to influence purchase decision in the category
• Combine external understanding of category, shopper, customer with understanding of internal brand priorities to deliver in-market-excellence for RE
• Liaise with internal sales team to drive business through effective and efficient trade spends with a clear zone-wise strategy
• Lead impactful new product launches
• Manage budget / spends and proactively analyze and measure Shopper Marketing program business results, return on investments, industry insights, etc
• Agency Management: Manage partners ensuring that they are delivering on requirements and effectively delivering on all account management responsibilities
• Develop robust RE Business analysis to identify opportunities for improvement on critical business parameters
Education
Qualifications
• Post Graduate studies in Business Management from Tier 1 Business School with total experience of 4-6 years from FMCG sector
Experience And Skills
• 3-4 years of experience in sales as an Area Sales Manager managing General Trade business
• Having experience as a Channel Manager in a central or regional role handling General Trade/Modern Trade is an added advantage
• Having at least 3-4 years’ experience as an Area Sales Manager
Are you ready to impact the world?
Johnson & Johnson offers an unusual experience to professionals looking for an opportunity to work with hardworking people who share your real passion for caring in an environment that empowers you to drive your own career.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, ****** orientation, age, marital status, veteran status, or disability status.
This description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Primary Location
India-Maharashtra-Greater Mumbai-
Organization
Johnson & Johnson Private Limited (8080)
Job Function
Sales
Requisition ID
W
Our Consumer Business touches a billion lives around the world and works with the vision of 'Bringing science to the art of healthy living'. In India, the company touches the lives of consumers through businesses spanning baby care, women's health, beauty, oral & wound care and over-the-counter-products which are endorsed by healthcare professionals around the world. In India, the company touches the lives of consumers through Baby Care, Women’s Health, Beauty, Oral & Wound Care and OTC. Some of our key brands include Johnson's® Baby, Stayfree®, Clean & Clear™, Band-Aid®, Listerine®, ORSL and Benadryl®.
Job Description
Johnson and Johnson consumer is recruiting for a Shopper Marketing Manager – Grocers, General Trade located in Mumbai. The incumbent in this role will be responsible for defining all trade marketing activations & strategy for the channel.
The Channel Manager is responsible for delivering revenue, distribution & market share goals for the channel. He/ She supposed to work closely with General Sales Managers, Regional Sales Managers, ASMs, Trade & Shopper Marketing Teams, Brand Teams to provide the right support/investments to the channel for delivering goals.
Key Responsibilities
• Understand shopper behavior for the relevant REs to develop insights for creating shopper footprints that could help in creating shopper centric BTL plans
• Develop 5P Strategy for the REs across franchises
• Identifying the right Assortment – creating an MSL in line with RE objectives
• Planograming – Understanding Purchase Decision Hierarchy and creating planograms by format and category
• Pricing & Promotion – Analyzing pricing strategy vis a vis competition, ensuring the right promotions on relevant products and measuring spends effectiveness
• POSM – Designing and executing key shopper elements to influence purchase decision in the category
• Combine external understanding of category, shopper, customer with understanding of internal brand priorities to deliver in-market-excellence for RE
• Liaise with internal sales team to drive business through effective and efficient trade spends with a clear zone-wise strategy
• Lead impactful new product launches
• Manage budget / spends and proactively analyze and measure Shopper Marketing program business results, return on investments, industry insights, etc
• Agency Management: Manage partners ensuring that they are delivering on requirements and effectively delivering on all account management responsibilities
• Develop robust RE Business analysis to identify opportunities for improvement on critical business parameters
Education
Qualifications
• Post Graduate studies in Business Management from Tier 1 Business School with total experience of 4-6 years from FMCG sector
Experience And Skills
• 3-4 years of experience in sales as an Area Sales Manager managing General Trade business
• Having experience as a Channel Manager in a central or regional role handling General Trade/Modern Trade is an added advantage
• Having at least 3-4 years’ experience as an Area Sales Manager
Are you ready to impact the world?
Johnson & Johnson offers an unusual experience to professionals looking for an opportunity to work with hardworking people who share your real passion for caring in an environment that empowers you to drive your own career.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, ****** orientation, age, marital status, veteran status, or disability status.
This description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Primary Location
India-Maharashtra-Greater Mumbai-
Organization
Johnson & Johnson Private Limited (8080)
Job Function
Sales
Requisition ID
W
