Verified Job
Marketing
Senior Web Optimization Strategist- job post SMS Equipment Inc.
Marketing
#754492
Remote / WFH
SMS Equipment Inc.
Job Description
Full job description
SMS Equipment is seeking a strategic and data-driven Senior Web Optimization Strategist to strengthen our owned digital channels and improve how customers engage with SMS Equipment online. In this role, you will identify opportunities for growth, develop and execute comprehensive digital optimization projects, and support initiatives that improve search visibility, user engagement, lead generation, and conversion outcomes.
Working closely with Marketing & Communications, internal stakeholders, IT, vendors, and agency partners, you will help shape the digital customer journey through website optimization, SEO, AIO/GEO, email marketing, digital content enhancements, landing page improvement, lead nurturing, and performance reporting.
Work Location: Acheson, AB
Salary: $95,000 - $105,000 per annum, based on experience
Work Arrangement: Hybrid or Fixed On-Site
Schedule: 8:00 am to 4:30 pm
What You'll Do
Own and Optimize the Website Experience
Build and manage detailed project plans for large website initiatives based on key business objectives.
Lead website optimization initiatives that improve search visibility, customer engagement, lead generation, and conversion rates.
Own quality assurance and testing for features and enhancements, keeping owned channels compliant with brand standards, security, accessibility, and official-language requirements.
Partner with internal stakeholders, IT teams, agencies, and vendors to deliver digital projects and enhancements.
Lead Generation and Nurturing
Design and manage a CRO program, including A/B testing on landing pages and emails that lift conversion and lead quality.
Identify and prioritize opportunities across all customer journey touchpoints on owned digital channels to improve lead quality and business results.
Data Analysis & Reporting
Turn website, campaign, and user-behaviour data into actionable insights and recommendations through regular monitoring and analysis of key metrics.
Provide guidance and support to digital marketing team members on content implementation and optimization best practices.
What You Bring
SMS Equipment is seeking a strategic and data-driven Senior Web Optimization Strategist to strengthen our owned digital channels and improve how customers engage with SMS Equipment online. In this role, you will identify opportunities for growth, develop and execute comprehensive digital optimization projects, and support initiatives that improve search visibility, user engagement, lead generation, and conversion outcomes.
Working closely with Marketing & Communications, internal stakeholders, IT, vendors, and agency partners, you will help shape the digital customer journey through website optimization, SEO, AIO/GEO, email marketing, digital content enhancements, landing page improvement, lead nurturing, and performance reporting.
Work Location: Acheson, AB
Salary: $95,000 - $105,000 per annum, based on experience
Work Arrangement: Hybrid or Fixed On-Site
Schedule: 8:00 am to 4:30 pm
What You'll Do
Own and Optimize the Website Experience
Build and manage detailed project plans for large website initiatives based on key business objectives.
Lead website optimization initiatives that improve search visibility, customer engagement, lead generation, and conversion rates.
Own quality assurance and testing for features and enhancements, keeping owned channels compliant with brand standards, security, accessibility, and official-language requirements.
Partner with internal stakeholders, IT teams, agencies, and vendors to deliver digital projects and enhancements.
Lead Generation and Nurturing
Design and manage a CRO program, including A/B testing on landing pages and emails that lift conversion and lead quality.
Identify and prioritize opportunities across all customer journey touchpoints on owned digital channels to improve lead quality and business results.
Data Analysis & Reporting
Turn website, campaign, and user-behaviour data into actionable insights and recommendations through regular monitoring and analysis of key metrics.
Provide guidance and support to digital marketing team members on content implementation and optimization best practices.
What You Bring
