Senior Video Editor

Full job description
Full-Time Video Editor (Performance Ads AI + B-Roll Meta & YouTube)About the Role

We are looking for a high-performance, detail-obsessed Video Editor who understands not just editing—but what makes ads convert.

This role is not about cinematic storytelling alone. It is about creating scroll-stopping, high-converting video creatives for platforms like Meta (Facebook/Instagram) and YouTube using a mix of:

AI-generated assets
Stock footage and B-roll
Brand-provided product visuals
Motion graphics and direct-response frameworks
You will work at the intersection of creative strategy + performance marketing + AI tooling.

Key Responsibilities1. Performance Ad Video Creation

Create high-converting video ads for:
Meta (Facebook & Instagram)
YouTube (skippable, non-skippable, Shorts)
Produce multiple variations of creatives for A/B testing at scale
Understand and implement:
Hook-first editing (first 1–3 seconds critical)
Pattern interrupts
Fast pacing and retention optimization
2. AI-Based Content Generation

Use AI tools to:
Generate video concepts, visuals, and scenes
Create avatars, voiceovers, and synthetic footage
Tools may include (or similar):
Runway, Pika, Sora-style tools
Midjourney / Stable Diffusion (for frames/assets)
ElevenLabs / AI voice tools
Blend AI-generated visuals seamlessly with real footage
3. Editing & Post-Production

Edit raw footage and B-roll into compelling narratives
Add:
Motion graphics
Text overlays (captions, hooks, CTAs)
Sound effects and background music
Ensure platform-specific optimization:
Vertical (9:16), Square (1:1), Landscape (16:9)
Mobile-first editing
4. Direct Response Creative Execution

Translate scripts and ideas into conversion-driven creatives
Apply frameworks like:
Problem → Solution → Proof → CTA
UGC-style storytelling
Founder-led storytelling
Optimize for:
CTR (Click-through rate)
Hook rate
Hold rate
Conversion rate
5. Creative Testing & Iteration

Rapidly produce multiple variations:
Hooks
Angles
Visual styles
Analyze performance feedback and iterate
Work closely with marketing team on:
Winning creatives
Scaling strategies
6. Brand & Product Integration

Work with product visuals, especially:
Fashion/lifestyle (e.g., shoes, apparel)
Maintain:
Premium brand feel
Visual consistency
Balance:
Performance marketing style
Luxury positioning
Required Skills & ExperienceCore Editing Skills

Proficiency in:
Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve
Strong motion graphics skills (After Effects preferred)
Excellent sense of:
Pacing
Timing
Visual storytelling
Performance Marketing Understanding

Experience editing direct response ads
Deep understanding of:
Hook creation
Retention optimization
Scroll-stopping techniques
Familiarity with:
Meta Ads Creative Best Practices
YouTube ad formats
AI Tools Proficiency

Hands-on experience with AI tools for:
Video generation
Voiceovers
Image creation
Ability to:
Prompt effectively
Integrate AI output into polished videos
Creative Thinking

Ability to:
Generate fresh ad angles
Think in terms of marketing psychology
Strong instinct for:
What grabs attention
What converts
Technical Requirements

Strong system capable of handling heavy video editing
Organized file management and workflow discipline
Nice-to-Have (Highly Preferred)

Experience in:
D2C / eCommerce brands
Fashion or luxury products
UGC editing experience
Experience working with:
Influencer content
Founder-led content
Basic understanding of:
Copywriting for ads
Conversion funnels
Key Performance Indicators (KPIs)

Number of creatives produced per week
Hook rate / thumb-stop rate
Video retention metrics
CTR and conversion performance
Speed of iteration and testing output
Work Style Expectations

Fast-paced, execution-driven environment
Ability to deliver daily/weekly creative output
Highly responsive and accountable
Open to feedback and rapid iteration
What We Are Looking For

This role is ideal for someone who:

Thinks like a marketer, not just an editor
Is obsessed with performance, not just aesthetics
Can produce volume without compromising quality
Is excited about AI + creative automation
Sample Task (During Hiring)

Candidates may be asked to:

Create 2–3 ad variations using:
Provided B-roll
AI-generated elements
Demonstrate:
Hook creativity
Editing speed
Conversion-focused thinking
Compensation

Competitive salary (based on experience)
Performance-based incentives (optional)
Long-term growth opportunity in a scaling brand
How to Apply

Please include:

Portfolio (must include ad creatives, not just cinematic work)
Examples of:
Meta ads
YouTube ads
Tools you use (including AI tools)
Brief explanation of:
Your approach to creating high-converting ads
Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Cell phone reimbursement
Commuter assistance
Flexible schedule
Paid sick time
Paid time off
Work Location: In person