Verified Job
Marketing
Senior Specialist, CRM Onboarding & Engagement
Marketing
#54607
Remote / WFH
McAfee, LLC
Job Description
About the role:
Support onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
Design journey logic, messaging frameworks, and personalization strategies for early-stage customers
Partner with Marketing Operations to ensure accurate execution of journeys and campaigns
Define test-and-learn roadmaps, including A/B and multivariate testing strategies
Analyze performance to optimize activation, engagement, and retention KPIs
Collaborate with Product and Data & Analytics teams to align journeys with product behavior and insights
Contribute to lifecycle playbooks and best practices
About you:
You are customer-obsessed and data-driven, with a strong instinct for what makes onboarding and engagement experiences work. You enjoy owning outcomes and continuously improving performance.
5+ years of experience (we'd love more) in CRM, lifecycle marketing, or customer engagement roles
Strong experience designing onboarding or engagement journeys within a CRM platform
Comfort working with performance metrics, funnels, and experimentation frameworks
Experience partnering with execution teams while owning strategy and optimization
Excellent storytelling and communication skills
A test-and-learn mindset with attention to detail
#LI-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
Bonus Program
401k Retirement Plan
Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
Paid Parental Leave
Support for Community Involvement
14 Paid Company Holidays
Unlimited Paid Time Off for Exempt Employees
96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, ****** orientation or any other legally protected status.
The starting pay range for this position is $93,370.00-$153,400.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
Support onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
Design journey logic, messaging frameworks, and personalization strategies for early-stage customers
Partner with Marketing Operations to ensure accurate execution of journeys and campaigns
Define test-and-learn roadmaps, including A/B and multivariate testing strategies
Analyze performance to optimize activation, engagement, and retention KPIs
Collaborate with Product and Data & Analytics teams to align journeys with product behavior and insights
Contribute to lifecycle playbooks and best practices
About you:
You are customer-obsessed and data-driven, with a strong instinct for what makes onboarding and engagement experiences work. You enjoy owning outcomes and continuously improving performance.
5+ years of experience (we'd love more) in CRM, lifecycle marketing, or customer engagement roles
Strong experience designing onboarding or engagement journeys within a CRM platform
Comfort working with performance metrics, funnels, and experimentation frameworks
Experience partnering with execution teams while owning strategy and optimization
Excellent storytelling and communication skills
A test-and-learn mindset with attention to detail
#LI-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
Bonus Program
401k Retirement Plan
Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
Paid Parental Leave
Support for Community Involvement
14 Paid Company Holidays
Unlimited Paid Time Off for Exempt Employees
96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, ****** orientation or any other legally protected status.
The starting pay range for this position is $93,370.00-$153,400.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
