Senior Sales Manager - RFID Retail & Industrial Applications | North America
Job Description
7+ years of sales experience in RFID, smart labels, IoT, or BLE solutions
Demonstrated success meeting and exceeding sales targets in RFID or related technologies
Strong understanding of RFID technologies (UHF, NFC, HF), BLE, and IoT ecosystems
Experience with RFID hardware, software, and systems integration in retail, logistics, and/or industrial environments
Responsibilities
This role is responsible for developing and executing sales strategies to accelerate our growth in the North American RFID market, with a strong focus on the United States
The ideal candidate will drive revenue growth by identifying potential client opportunities, developing new partnerships, and expanding Beontag's presence in the RFID market
This role includes managing an existing customer portfolio, primarily on the West Coast, while building new business opportunities across the region
To succeed, you must have a solid understanding of the RFID ecosystem, strong consultative selling skills, and the ability to collaborate cross-functionally with technical, commercial, product, and marketing teams
You will act as a strategic advisor to customers, helping them navigate their challenges and implement value-driven RFID solutions
Sales & Growth Strategy
Develop and manage channel sales in the region, ensuring sales targets are met and driving structured partner development plans
Build and execute sales plans and business development strategies that lead to high win rates and expand market penetration within the RFID and IIoT domains
Identify, qualify, and capture new sales opportunities, combining a hunter mindset with relationship-building skills
Partner with clients through a consultative approach, understanding their business needs, issues, strategies, and priorities to deliver value-added RFID solutions
Serve as the primary interface between customers and internal teams, acting as the internal champion for customer needs
Customer & Partner Engagement
Maintain strong and trusted relationships at all customer levels, from operational contacts to executive stakeholders
Build and strengthen strategic partner relationships to support both direct and indirect revenue channels
Work closely with system integrators, software partners, and service bureaus to expand regional coverage and drive new opportunities
Support digital marketing initiatives by contributing content for newsletters, participating in webinars, and coordinating trade show presence and activities
Collaborate with the Marketing team to execute strategic branding programs that reinforce Beontag's position in the RFID and IoT markets
Develop and maintain marketing and sales materials in alignment with product management and brand teams
Cross-Functional Collaboration
Maintain frequent communication with cross-functional stakeholders to ensure alignment on project status, issues, risks, and milestones
Provide insights to R&D and product management teams to support portfolio strategy, including identifying gaps and new opportunities
Coordinate with technical support resources to address client technical needs during the sales cycle
Job description
Overview
We are looking for a Senior Sales Manager to join our Digital Transformation Enabler (RFID and IoT Solutions) business unit. This role is responsible for developing and executing sales strategies to accelerate our growth in the North American RFID market, with a strong focus on the United States.
The ideal candidate will drive revenue growth by identifying potential client opportunities, developing new partnerships, and expanding Beontag's presence in the RFID market. This role includes managing an existing customer portfolio, primarily on the West Coast, while building new business opportunities across the region.
To succeed, you must have a solid understanding of the RFID ecosystem, strong consultative selling skills, and the ability to collaborate cross-functionally with technical, commercial, product, and marketing teams. You will act as a strategic advisor to customers, helping them navigate their challenges and implement value-driven RFID solutions.
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Responsibilities
Sales & Growth Strategy
• Develop and manage channel sales in the region, ensuring sales targets are met and driving structured partner development plans.
• Build and execute sales plans and business development strategies that lead to high win rates and expand market penetration within the RFID and IIoT domains.
• Identify, qualify, and capture new sales opportunities, combining a hunter mindset with relationship-building skills.
• Partner with clients through a consultative approach, understanding their business needs, issues, strategies, and priorities to deliver value-added RFID solutions.
• Serve as the primary interface between customers and internal teams, acting as the internal champion for customer needs.
Customer & Partner Engagement
• Maintain strong and trusted relationships at all customer levels, from operational contacts to executive stakeholders.
• Build and strengthen strategic partner relationships to support both direct and indirect revenue channels.
• Work closely with system integrators, software partners, and service bureaus to expand regional coverage and drive new opportunities.
Marketing & Enablement
• Support digital marketing initiatives by contributing content for newsletters, participating in webinars, and coordinating trade show presence and activities.
• Collaborate with the Marketing team to execute strategic branding programs that reinforce Beontag's position in the RFID and IoT markets.
• Develop and maintain marketing and sales materials in alignment with product management and brand teams.
Cross-Functional Collaboration
• Maintain frequent communication with cross-functional stakeholders to ensure alignment on project status, issues, risks, and milestones.
• Provide insights to R&D and product management teams to support portfolio strategy, including identifying gaps and new opportunities.
• Coordinate with technical support resources to address client technical needs during the sales cycle.
Qualifications
Required Qualifications
• 7+ years of sales experience in RFID, smart labels, IoT, or BLE solutions.
• Bachelor's degree in Business, Engineering, Technology, or a related field; MBA is a plus.
• Demonstrated success meeting and exceeding sales targets in RFID or related technologies.
• Strong understanding of RFID technologies (UHF, NFC, HF), BLE, and IoT ecosystems.
• Experience with RFID hardware, software, and systems integration in retail, logistics, and/or industrial environments.
Preferred Qualifications
• Existing relationships with RFID system integrators, software providers, and enterprise customers.
• Strong network across retail, logistics, and automotive industries.
