Verified Job
Marketing
Senior Product Marketing Analyst / Product Manager – Digital
Marketing
#3759
Remote / WFH
Job Description
Full job description
We are seeking a highly experienced Product Marketing Analyst with a strong blend of product management, marketing, and strategic analysis, deep supply chain and logistics domain knowledge, and hands-on experience with SaaS and iPaaS platforms, B2B products, requirements gathering, voice of customers, market analysis, coordinating development, prioritizing quick wins, launch strategy, post launch metrics.
Key Responsibilities
1. Product Management
Own and lead end-to-end digital product initiatives, ensuring delivery within scope, timelines, and quality benchmarks
Identify and prioritize the right features for the right market at the right time
Drive product roadmap planning, backlog prioritization, and execution
Experience in SaaS and E‑Commerce application development is highly valued
2. Product Marketing
Develop and execute Go-To-Market (GTM) and Go-To-Sales (GTS) strategies
Support sales enablement through positioning, messaging, and value propositions
Conduct customer research and feedback collection (both in-person and remote)
3. Product Strategy
Define and drive product vision using structured frameworks such as:
Competitive Analysis
Gap Analysis
SWOT
MoSCoW Prioritization
Pricing, Discounting, Bundling Strategy
A/B Testing
Align product initiatives with overall digital transformation goals
4. UI/UX Collaboration
Advocate and champion user-centric design principles
Work closely with UX/UI teams to ensure platforms are intuitive, scalable, and easy to use
5. Digital Experience & Visualization
Drive the creation of self-service digital platforms
Empower customers to independently resolve needs and improve experience efficiency
6. Cross-Functional Collaboration
Collaborate with global teams across Middle East, India, and South Africa, including:
IT
UX/UI Designers
Operations
Local Marketing & Brand Teams
7. Data & Analytics
Use data, insights, and analytics to:
Measure digital performance
Identify improvement opportunities
Continuously enhance customer journeys
8. Compliance & Governance
Ensure digital solutions adhere to industry standards, regulatory, and compliance requirements
Core Competencies
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone.
All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.
Our Company
FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.
Our Philosophy
The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.
Our Culture
Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.
We are seeking a highly experienced Product Marketing Analyst with a strong blend of product management, marketing, and strategic analysis, deep supply chain and logistics domain knowledge, and hands-on experience with SaaS and iPaaS platforms, B2B products, requirements gathering, voice of customers, market analysis, coordinating development, prioritizing quick wins, launch strategy, post launch metrics.
Key Responsibilities
1. Product Management
Own and lead end-to-end digital product initiatives, ensuring delivery within scope, timelines, and quality benchmarks
Identify and prioritize the right features for the right market at the right time
Drive product roadmap planning, backlog prioritization, and execution
Experience in SaaS and E‑Commerce application development is highly valued
2. Product Marketing
Develop and execute Go-To-Market (GTM) and Go-To-Sales (GTS) strategies
Support sales enablement through positioning, messaging, and value propositions
Conduct customer research and feedback collection (both in-person and remote)
3. Product Strategy
Define and drive product vision using structured frameworks such as:
Competitive Analysis
Gap Analysis
SWOT
MoSCoW Prioritization
Pricing, Discounting, Bundling Strategy
A/B Testing
Align product initiatives with overall digital transformation goals
4. UI/UX Collaboration
Advocate and champion user-centric design principles
Work closely with UX/UI teams to ensure platforms are intuitive, scalable, and easy to use
5. Digital Experience & Visualization
Drive the creation of self-service digital platforms
Empower customers to independently resolve needs and improve experience efficiency
6. Cross-Functional Collaboration
Collaborate with global teams across Middle East, India, and South Africa, including:
IT
UX/UI Designers
Operations
Local Marketing & Brand Teams
7. Data & Analytics
Use data, insights, and analytics to:
Measure digital performance
Identify improvement opportunities
Continuously enhance customer journeys
8. Compliance & Governance
Ensure digital solutions adhere to industry standards, regulatory, and compliance requirements
Core Competencies
FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone.
All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.
Our Company
FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding.
Our Philosophy
The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.
Our Culture
Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.
