Verified Job
Digital Marketing
Senior officer digital marketing
Digital Marketing
#29600
Remote / WFH
Shubhashish Homes (Recognised Best Workplaces in Real Estate)
Job Description
JOB SUMMARY
The Officer – Digital Marketing will be responsible for executing and supporting digital marketing initiatives aimed at generating qualified leads, improving customer engagement, and contributing to revenue growth through digital platforms. The role involves managing digital campaigns, monitoring lead quality and conversion ratios, optimizing marketing spends, and ensuring adherence to defined SOPs and brand guidelines.
KEY RESPONSIBILITIES
• Execute digital marketing campaigns across various online platforms including social media, search engines, websites, and lead generation portals.
• Generate and monitor Marketing Qualified Leads (MQLs) to support business growth objectives.
• Track and improve lead-to-site visit conversion ratios through effective campaign coordination and follow-ups.
• Monitor campaign performance, lead quality, and customer engagement metrics regularly.
• Support achievement of revenue targets generated through digital marketing initiatives.
• Monitor digital marketing spends and ensure cost of sales remains within approved budgets.
• Coordinate with internal sales teams and external agencies for effective lead management and campaign execution.
• Maintain and update digital marketing reports, dashboards, and campaign trackers.
• Ensure all digital communication and campaigns align with company branding and communication standards.
• Ensure adherence to SOPs, digital processes, and operational guidelines.
JOB PROFILE
• Educational Qualification: Graduation in any discipline.
• Experience: 3-4 years of experience in Digital marketing industry
• understanding of digital marketing platforms and lead generation strategies
• Knowledge of social media marketing, online campaigns, and digital advertising
• Understanding of lead management and conversion tracking
• Good coordination and communication abilities
• Ability to monitor budgets and campaign performance metrics
• Process-oriented mindset with focus on SOP adherence
• Proficiency in MS Office and basic digital marketing tools
The Officer – Digital Marketing will be responsible for executing and supporting digital marketing initiatives aimed at generating qualified leads, improving customer engagement, and contributing to revenue growth through digital platforms. The role involves managing digital campaigns, monitoring lead quality and conversion ratios, optimizing marketing spends, and ensuring adherence to defined SOPs and brand guidelines.
KEY RESPONSIBILITIES
• Execute digital marketing campaigns across various online platforms including social media, search engines, websites, and lead generation portals.
• Generate and monitor Marketing Qualified Leads (MQLs) to support business growth objectives.
• Track and improve lead-to-site visit conversion ratios through effective campaign coordination and follow-ups.
• Monitor campaign performance, lead quality, and customer engagement metrics regularly.
• Support achievement of revenue targets generated through digital marketing initiatives.
• Monitor digital marketing spends and ensure cost of sales remains within approved budgets.
• Coordinate with internal sales teams and external agencies for effective lead management and campaign execution.
• Maintain and update digital marketing reports, dashboards, and campaign trackers.
• Ensure all digital communication and campaigns align with company branding and communication standards.
• Ensure adherence to SOPs, digital processes, and operational guidelines.
JOB PROFILE
• Educational Qualification: Graduation in any discipline.
• Experience: 3-4 years of experience in Digital marketing industry
• understanding of digital marketing platforms and lead generation strategies
• Knowledge of social media marketing, online campaigns, and digital advertising
• Understanding of lead management and conversion tracking
• Good coordination and communication abilities
• Ability to monitor budgets and campaign performance metrics
• Process-oriented mindset with focus on SOP adherence
• Proficiency in MS Office and basic digital marketing tools
