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Verified Job Digital Marketing

Senior Marketing and Social Media Executive

New Delhi, Delhi
views
Digital Marketing
#647726
Remote / WFH

Job Description

We are seeking a detail-oriented Backend Support Executive to manage the operational aspects of our Shopify platform. The ideal candidate will focus on organizing product listings, tracking inventory, coordinating with third-party service providers, and providing key operational and analytical support to the e-commerce division. This role is essential for maintaining smooth operations on Shopify and assisting in data-driven decision-making.

Key Responsibilities:

1. Product Listings & Platform Operations:

- Organize, manage, and maintain high-quality product listings on Shopify

- Ensure listings are accurate and up to date, with correct descriptions, images, and inventory levels. And create new pages/collections to align with seasonal items/marketing goals.

- Coordinate with internal teams for timely execution of product launches and campaign promotions.

2. Sales & Inventory Reporting:

- Collect, organize, and report weekly sales data for Shopify, analyzing key metrics such as revenue, inventory, and product performance. Report these findings directly to the seniors. The reporting can be done through standard Excel/PowerPoint mediums.

- Track and manage inventory levels, making recommendations for reorders, price changes, and product retirements based on weekly findings.

- Analyze seasonality trends and suggest adjustments to optimize sales during peak seasons.

3. Coordination with Third-Party Service Providers:

- Communicate regularly with third-party service providers, for Content Creation/Web Development, to receive reports on sales performance, profitability, and recommended improvements in UIUX.

- Implement action plans based on third-party insights and align them with internal operations.

4. Campaign & Content Coordination:

- Coordinate with content creators, product teams, and marketing staff to ensure smooth execution of product shoots, campaign launch dates, and promotional activities.

- Assist in the development and scheduling of content calendars for new product releases and promotional campaigns.

5. Team Assistance & E-Commerce Support:

- Provide operational support to teams working on the Shopify platform, including sales and promotion teams.

- Assist the E-Commerce Manager in day-to-day operations, ensuring smooth coordination across all activities and platforms.

6. Growth and Optimization:

- Identify growth opportunities and areas for process improvement on Shopify, making data-driven recommendations to enhance performance.

- Manage Shopify analytics tools to monitor performance and provide actionable insights.

Requirements:

- Proven experience in e-commerce operations with a focus on Shopify backend support.

- Familiarity with product listing management, page creation, collection page creation, SEO item uploads, inventory tracking, and platform operations.

- Strong analytical skills with the ability to interpret sales data and provide actionable insights.

- Proficiency in using Shopify and related e-commerce tools.

- Excellent communication and organizational skills, with a focus on attention to detail.

- Ability to work collaboratively with internal teams and third-party providers.

Performance Expectations:

- Ensure accurate and timely management of product listings and inventory on Shopify.

- Provide consistent, data-driven insights to optimize sales performance.

- Assist in the seamless coordination of product campaigns and promotions.

- Ensure smooth operational support for the Shopify platform, enabling the business to meet and exceed sales targets.

Challenges & Opportunities:

- Managing and optimizing a dynamic e-commerce platform.

- Balancing multiple responsibilities while ensuring accurate data reporting and timely coordination.

- Continuously improving backend operations to support growth and innovation.
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